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Burton started in 1977 with the Backhill, a narrow wooden board with single-strap bindings and a rope and handle attached to the nose. When you consider that today Burton is one of the most progressive brands in snowboarding, those humble roots may be surprising, but the sport was changing rapidly, and Burton was there to push the technological and aesthetic progression every step of the way.
Named after snowboard pioneer and OG Burton team rider Craig Kelly, the Craig's R&D facility has pumped out countless innovations in board design and construction. Notable achievements include the Channel binding attachment system, which gains more fans every year for its infinite adjustability. In fact, it's now the only system available on Burton snowboards, even backcountry splitboards.
Burton has also been in the outerwear game since the late '80s, making jackets, pants, and accessories. At the top of the line sits the [ak] series; inspired by the Burton pros who ride—and film—the big lines of Alaska. The Mountain collection brings together vintage style and the latest technical fabrics, while The White Collection, created in collaboration with snowboarding legend Shaun White, combines weather protection with fashion-forward style.
But while Burton is best known for snowboards and gear, they also make casual clothing that perfectly mirrors the lifestyle of Burton's home city of Burlington Vermont, where an average day can include swimming holes, mountain hikes, and beers downtown. This idyllic routine inspired Burton Durable Goods, which is comprised of technical yet street-smart backpacks and casual clothing that, like the people who wear and ride Burton, are up for just about anything.