prAna

prAna's roots can be traced to the most humble and authentic of origins. In 1992 Beaver Theodosakis and his wife Pam set out to create a clothing brand centered around the lifestyle they loved. They were enchanted by the simplicity and soulfulness they had found in rock climbing and yoga, so they call the company prAna—a direct reference to the Sanskrit word for breath, life, and vitality of the spirit. The first pieces were designed and stitched in their garage in Carlsbad, California. Their designs focused on functionality and freedom of movement, creating pants, shorts, and tops that were ideal for climbing and yoga. They recycled old newspapers to create hand-made paper tags and shipped the clothing in surplus fruit boxes they collected from grocery stores. Early on, they partnered with leading athletes like rock climber Chris Sharma and master yogi Shiva Rea to collaborate on the design of clothing and forward prAna's message of health and sustainability. To honor the meaning imbued in the name prAna, Beaver and Pam made sustainability one of the brand's core values from the beginning—always seeking to give back more than take. Despite the challenges inherent in rapid growth, prAna has continuously worked towards maintaining and adopting sustainable practices. In 2000, after attending an organic exchange conference that brought companies together with organic farmers and suppliers, they immediately switched 19 of their products to organic cotton, and today over 70 styles are made with organic cotton. In 2005, prAna launched their Natural Power Initiative and became an ambassador for wind power. They also took steps to reduce emissions in their own offices and at their retailer's stores—shedding 72,000 metric tons of greenhouse gasses, the equivalent of removing 13,000 cars from the road. Most recently, following the model of Fair Trade Certified foods, prAna has made an extensive investment to be among the first companies to bring Fair Trade Certified clothing to market. Today, prAna creates clothing not only for rock climbers and yoga practitioners, but for anyone living a lifestyle that values health, wellness, and sustainability. In addition to providing the best yoga and climbing apparel available, prAna's line now includes jackets, button-down shirts, and denim pants that are as functional in a casual office environment as they are at the crag. They also continue to source sustainable fabrics like hemp, organic cotton, and recycled polyester with an eye turned towards ethical production. And whether you're trying on a pair of yoga pants or a summer dress, the principles of simple functionality and freedom of movement still apply. Centered by a connection to their humble roots with a vibrant vision of the future, it's clear that prAna truly is a brand "born from the experience."

prAna specializes in comfortable performance clothing designed to move with you no matter how extreme those moves may be. Climbers and yoga practitioners alike love prAna's products; you'll find it just as suited to everyday wear as well.

prAna Clothing & Apparel

prAna's roots can be traced to the most humble and authentic of origins. In 1992 Beaver Theodosakis and his wife Pam set out to create a clothing brand centered around the lifestyle they loved. They were enchanted by the simplicity and soulfulness they had found in rock climbing and yoga, so they call the company prAna—a direct reference to the Sanskrit word for breath, life, and vitality of the spirit.
 
The first pieces were designed and stitched in their garage in Carlsbad, California. Their designs focused on functionality and freedom of movement, creating pants, shorts, and tops that were ideal for climbing and yoga. They recycled old newspapers to create hand-made paper tags and shipped the clothing in surplus fruit boxes they collected from grocery stores. Early on, they partnered with leading athletes like rock climber Chris Sharma and master yogi Shiva Rea to collaborate on the design of clothing and forward prAna's message of health and sustainability.
 
To honor the meaning imbued in the name prAna, Beaver and Pam made sustainability one of the brand's core values from the beginning—always seeking to give back more than take. Despite the challenges inherent in rapid growth, prAna has continuously worked towards maintaining and adopting sustainable practices. In 2000, after attending an organic exchange conference that brought companies together with organic farmers and suppliers, they immediately switched 19 of their products to organic cotton, and today over 70 styles are made with organic cotton. In 2005, prAna launched their Natural Power Initiative and became an ambassador for wind power. They also took steps to reduce emissions in their own offices and at their retailer's stores—shedding 72,000 metric tons of greenhouse gasses, the equivalent of removing 13,000 cars from the road. Most recently, following the model of Fair Trade Certified foods, prAna has made an extensive investment to be among the first companies to bring Fair Trade Certified clothing to market.
 
Today, prAna creates clothing not only for rock climbers and yoga practitioners, but for anyone living a lifestyle that values health, wellness, and sustainability. In addition to providing the best yoga and climbing apparel available, prAna's line now includes jackets, button-down shirts, and denim pants that are as functional in a casual office environment as they are at the crag. They also continue to source sustainable fabrics like hemp, organic cotton, and recycled polyester with an eye turned towards ethical production. And whether you're trying on a pair of yoga pants or a summer dress, the principles of simple functionality and freedom of movement still apply. Centered by a connection to their humble roots with a vibrant vision of the future, it's clear that prAna truly is a brand ""born from the experience.""

Roark Revival

Shop Roark Revival on Backcountry. Expertly curated outdoor gear and clothing for the adventurer in you, from big brands to the small and undiscovered. 

Oakley

To call Oakley an industry leader is an understatement; Oakley has been reinventing the outdoor products we use for nearly 40 years. Oakley blends science and art to make eyewear, clothing, and accessories that routinely exceed the current standards for performance. It all started in 1975, when Jim Jannard had an idea to develop a motorcycle handgrip using an ergonomic design and a new, hydrophilic material that made the grips stickier with sweat. Immediately, pro riders noticed. Jim’s next design was the O-Frame MX goggle. Pros like Mark Barnett, Marty Smith, Johnny O‘Mara, and Jeff Ward championed its clarity and wide peripheral view. O-Frames put Oakley on the map, and it wasn’t long before Oakey’s sunglasses designed specifically for sport and goggles for ski, snowboard, mountain bike and BMX pursuits were showing up on the faces of professional athletes and fans alike. Oakley has revolutionized these industries with ground-breaking innovations in polarization, optical clarity, molding, materials, impact resistance, and fit. Radically new designs like the Blade, Razor Blade, and M Frame altered our expectations of how sport sunglasses should look and perform. In addition to advanced optics and industrial-strength protection, the cutting-edge design of Oakey eyewear is now enhanced with crystal-clear sound. Sunglasses and goggles with built-in MP3 and Bluetooth capabilities enable users to rock out and stay connected no matter where they are. Oakley has made innovative leaps in other categories as well. Its outerwear incorporates technology like Reversible Heat Storage, which was developed for the space program. Oakley’s Pro Rider series of jackets, pants, and baselayers was designed to meet the specifications of leading professional skiers and riders. Unlike traditional flat cutouts, Oakley sport clothing is designed with CAD/CAM digital sculpturing for perfect fit and comfort. This technology is also used in the design of its footwear to integrate all of the components of the shoe for a better fit. Oakely watches combine Old World craftsmanship with New World technology to deliver unexpected results. Even Oakley backpacks are famous for their design—at once sleek, stylish, and extremely functional. Since it was founded, Oakley’s approach has been both innovative and artistic; decades later, Oakley has been awarded nearly 600 patents, and its products are sold in over 100 countries worldwide. These innovations have earned Oakley a reputation for reinventing the products that we use every day; this reputation makes the iconic “O” logo as in-demand as any in the world.

Shop the best selection and greatest prices on Oakley goggles, sunglasses, snowboard jackets, & outerwear on Backcountry.com.

Oakley - Sunglasses, Apparel, & Accessories 

Oakley understands what it means go get out there and ride like it's your last day on Earth. that's why riders like Brian Lopes wear Oakley whenever they hit the trail. This isn't gear for roadies who happen to ride mountain bikes, this is gear for die-hard freeriders and downhillers who let it hang out on every ride and need gear that can keep up. 

To call Oakley an industry leader is an understatement; Oakley has been reinventing the outdoor products we use for nearly 40 years. Oakley blends science and art to make eyewear, clothing, and accessories that routinely exceed the current standards for performance.
 
It all started in 1975, when Jim Jannard had an idea to develop a motorcycle handgrip using an ergonomic design and a new, hydrophilic material that made the grips stickier with sweat. Immediately, pro riders noticed. Jim’s next design was the O-Frame MX goggle. Pros like Mark Barnett, Marty Smith, Johnny O‘Mara, and Jeff Ward championed its clarity and wide peripheral view.
 
O-Frames put Oakley on the map, and it wasn’t long before Oakey’s sunglasses designed specifically for sport and goggles for ski, snowboard, mountain bike and BMX pursuits were showing up on the faces of professional athletes and fans alike. Oakley has revolutionized these industries with ground-breaking innovations in polarization, optical clarity, molding, materials, impact resistance, and fit. Radically new designs like the Blade, Razor Blade, and M Frame altered our expectations of how sport sunglasses should look and perform.
 
In addition to advanced optics and industrial-strength protection, the cutting-edge design of Oakey eyewear is now enhanced with crystal-clear sound. Sunglasses and goggles with built-in MP3 and Bluetooth capabilities enable users to rock out and stay connected no matter where they are.
 
Oakley has made innovative leaps in other categories as well. Its outerwear incorporates technology like Reversible Heat Storage, which was developed for the space program. Oakley’s Pro Rider series of jackets, pants, and baselayers was designed to meet the specifications of leading professional skiers and riders. Unlike traditional flat cutouts, Oakley sport clothing is designed with CAD/CAM digital sculpturing for perfect fit and comfort. This technology is also used in the design of its footwear to integrate all of the components of the shoe for a better fit. Oakely watches combine Old World craftsmanship with New World technology to deliver unexpected results. Even Oakley backpacks are famous for their design—at once sleek, stylish, and extremely functional.
 
Since it was founded, Oakley’s approach has been both innovative and artistic; decades later, Oakley has been awarded nearly 600 patents, and its products are sold in over 100 countries worldwide. These innovations have earned Oakley a reputation for reinventing the products that we use every day; this reputation makes the iconic “O” logo as in-demand as any in the world.

Patagonia

Patagonia's founder Yvon Chouinard started climbing in 1953 at the age of 14. By age 18 he was manufacturing climbing gear, and by 1970 Chouinard Equipment had become the largest supplier of climbing gear in the U.S. Before long, Chouinard realized that the standard climbing gear of the time was damaging popular climbing routes, so he developed an entirely new type of climbing gear—nuts instead of pitons—and started all over again. Patagonia, originally a clothing division under the Chouinard Equipment brand name, was created in the mid-'70s and stayed true to the brand's spirit of environmental awareness. Through organizations such as the Conservation Alliance and 1% For The Planet, Patagonia has since led an environmental charge in the world of outdoor clothing. Patagonia jackets, pants, shirts, board shorts, T-shirts, and other men's and women's apparel feature goods designed and manufactured using recycled materials, organic cotton, and low-impact construction methods. Patagonia is more than an environmentally friendly clothing manufacturer, however. It has led the way in technical apparel with moisture-wicking synthetic fabrics and other industry-changing innovations. Its timeless designs and legendary durability have made Patagonia one of the most widely respected names in ski and outdoor clothing. Patagonia has also expanded its manufacturing to include everything from backpacks to belts, hats, shoes, and even beanies. Patagonia has also had a huge influence on the outdoor industry from the fashion perspective. Chouinard believed that perfection in design was achieved 'not when there is no longer anything to add, but when there is no longer anything to take away'. Minimalism has been a guiding principle in Patagonia design from the very beginning, allowing form to follow function. This wisdom is recognized and appreciated throughout the outdoor industry. In the early '80s, Patagonia made a bold move that would change the industry forever. It drenched its outerwear in vibrant colors at a time when all men's outerwear was strictly tan or forest green. Soon cobalt, teal, French red, aloe, sea foam, and iced mocha became standard colors for outerwear, and the look of the outdoors changed forever. These days, Patagonia is everywhere. Although it never strove to influence fashion, you can't go to the grocery store, the movies, or the local pub without seeing Patagonia's influence on what we wear every day. Unlike many manufacturers, however, Patagonia put its stamp on the outdoor clothing industry forever while to staying true to its roots and its promise to environmentally conscious ideals.

Shop Patagonia clothing, shoes, & outerwear on Backcountry.com including gear for climbing, skiing, fly fishing, and running.

Patagonia - Jackets, Down Coats, Shoes, & More

Patagonia's founder Yvon Choiunard started climbing in 1953 at the age of 14. By age 18 he was manufacturing climbing gear, and by 1970 Chouinard Equipment had become the largest supplier of climbing gear in the U.S. Before long, Chouinard realized that the standard climbing gear of the time was damaging popular climbing routes, so he developed an entirely new type of climbing gear—nuts instead of pitons—and started all over again.
 
Patagonia, originally a clothing division under the Chouinard Equipment brand name, was created in the mid-'70s and stayed true to the brand's spirit of environmental awareness. Through organizations such as the Conservation Alliance and 1% For The Planet, Patagonia has since led an environmental charge in the world of outdoor clothing. Patagonia jackets, pants, shirts, board shorts, T-shirts, and other men's and women's apparel feature goods designed and manufactured using recycled materials, organic cotton, and low-impact construction methods.
 
Patagonia is more than an environmentally friendly clothing manufacturer, however. It has led the way in technical apparel with moisture-wicking synthetic fabrics and other industry-changing innovations. Its timeless designs and legendary durability have made Patagonia one of the most widely respected names in ski and outdoor clothing. Patagonia has also expanded its manufacturing to include everything from backpacks to belts, hats, shoes, and even beanies.
 
Patagonia has also had a huge influence on the outdoor industry from the fashion perspective. Chouinard believed that perfection in design was achieved 'not when there is no longer anything to add, but when there is no longer anything to take away'. Minimalism has been a guiding principle in Patagonia design from the very beginning, allowing form to follow function. This wisdom is recognized and appreciated throughout the outdoor industry. In the early '80s, Patagonia made a bold move that would change the industry forever. It drenched its outerwear in vibrant colors at a time when all men's outerwear was strictly tan or forest green. Soon cobalt, teal, French red, aloe, sea foam, and iced mocha became standard colors for outerwear, and the look of the outdoors changed forever.
 
These days, Patagonia is everywhere. Although it never strove to influence fashion, you can't go to the grocery store, the movies, or the local pub without seeing Patagonia's influence on what we wear every day. Unlike many manufacturers, however, Patagonia put its stamp on the outdoor clothing industry forever while to staying true to its roots and its promise to environmentally conscious ideals.

Vans

Since 1966 Vans has been putting shoes on the feet of skaters and surfers. Their canvas shoes with gum rubber soles gripped onto slick piers and skinny skate decks like nothing else before it. In short time their waffle pattern sole and colorful uppers became synonymous with southern California board riding culture. Throughout the '70s and '80s skatedecks grew bigger, surfboards got smaller, and music got louder. It was during these fast times that Vans solidified their reputation with legendary skateboarders and original punk rockers, Tony Alva and Steve Caballero. To this day, Vans shoes have been worn to more skate missions, mosh pits and surf breaks than any other.

Browse a wide selection of Vans shoes, clothing, and accessories at Backcountry.com. Find the latest Vans jackets, pants, dresses, hats, and more.

Vans - Shoes, Clothing, & Accessories

Smith

Smith Optics was founded in the early 1960s by Bob Smith, a hard-charging skier with a problem—his goggles kept fogging up. An orthodontist by trade, he put his skills to work and created the first goggle with sealed double lens and breathable, ventilating foam lining. Since this beginning, Smith has continued to lead the industry with not only innovative technology, but with cutting-edge style; its mission, in its own words, is to “make great days better.” Smith’s factory in Clearfield, Utah, focuses on three product lines: sunglasses, goggles, and helmets. Smith sunglasses combine leading technology with the latest fashion to create the ultimate eyewear. Lens materials range from Techlite polarized glass, the lightest-weight glass on the market, to Carbonic TLT, the most impact-resistant, optically correct polycarbonate. All Smith lenses feature a multi-layer lens construction, and many also include built-in polarization that filters out 99% of glare off reflective surfaces. Polarchromic sunglasses combine this polarization with UV sensitivity that enables them to automatically adjust its tint in response to changing light conditions. Smith’s ChromaPop technology offers the ultimate color definition—after you Pop, you’ll never go back. Smith’s innovations extend to its frames, too, in both materials and design. Smith’s groundbreaking Pivlock and Interlock interchangeable technology allow for easy lens swaps for different settings and conditions. Its Evolve frames are 53% bio-based, made in part from easily renewable castor plants. Other frame materials include light and flexible Grilamid nylon, rich handcrafted acetate, and lightweight, durable metals. Smith’s goggles for snow and moto sports offer different levels of performance to meet all needs and budgets. Leading the way is Smith’s growing I/O line of goggles with interchangeable lenses that offer the ultimate in flexibility. Polarchromic technology accommodates changing conditions over the course of a day or a week, from stormy mornings to sunny bluebird afternoons. As in its sunglasses, Smith’s goggles offer exceptional distortion-free optics and reliable impact resistance. True to its roots, Smith’s goggles continue to emphasize fog-free vision. Whether utilizing impeccably designed ventilation or battery-powered Turbo fans to clear moisture, Smith goggles enable you to see clearly no matter how hard you’re working. The ventilation systems are enhanced by innovative tech like the Fog-x lens treatment that's etched into the lens, so it won't wear off like other anti-fog coatings. First and foremost, Smith ski and snowboard helmets are designed with safely in mind. But as might be expected, the helmet-goggle interface is also a significant focus. Helmets are designed to match curve of a goggle frame, which allows precise alignment with ventilation channels in goggle and helmet. And for those who like to rock out when they’re making turns, Smith offers the latest in audio options from Skullcandy. These days you’ll see Smith helmets on bikers, too. Its cutting-edge, award-winning Forefront mountain bike helmet uses Aerocore construction and Koroyd to create one of the lightest, most protective helmets on the market.

Find good deals on a great selection of Smith optics eyewear and helmets at Backcountry.com. Including Smith goggles and sunglasses for ski and snowboarding.

Smith Optics - Sunglasses & Goggles

Smith produces high-end eyewear for demanding and stylish athletes. Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. Their innovative Slider Series was the first interchangeable lens to show up en masse at bike race start lines and Spring skiing lift lines. Smith snow goggles are technically advanced to meet the needs of different lighting conditions.  Smith's continuous innovation and style has made their eyewear the choice of action-sport athletes worldwide.

Smith Optics was founded in the early 1960s by Bob Smith, a hard-charging skier with a problem—his goggles kept fogging up. An orthodontist by trade, he put his skills to work and created the first goggle with sealed double lens and breathable, ventilating foam lining. Since this beginning, Smith has continued to lead the industry with not only innovative technology, but with cutting-edge style; its mission, in its own words, is to “make great days better.”
 
Smith’s factory in Clearfield, Utah, focuses on three product lines: sunglasses, goggles, and helmets. Smith sunglasses combine leading technology with the latest fashion to create the ultimate eyewear. Lens materials range from Techlite polarized glass, the lightest-weight glass on the market, to Carbonic TLT, the most impact-resistant, optically correct polycarbonate.
 
All Smith lenses feature a multi-layer lens construction, and many also include built-in polarization that filters out 99% of glare off reflective surfaces. Polarchromic sunglasses combine this polarization with UV sensitivity that enables them to automatically adjust its tint in response to changing light conditions. Smith’s ChromaPop technology offers the ultimate color definition—after you Pop, you’ll never go back.
 
Smith’s innovations extend to its frames, too, in both materials and design. Smith’s groundbreaking Pivlock and Interlock interchangeable technology allow for easy lens swaps for different settings and conditions. Its Evolve frames are 53% bio-based, made in part from easily renewable castor plants. Other frame materials include light and flexible Grilamid nylon, rich handcrafted acetate, and lightweight, durable metals.
 
Smith’s goggles for snow and moto sports offer different levels of performance to meet all needs and budgets. Leading the way is Smith’s growing I/O line of goggles with interchangeable lenses that offer the ultimate in flexibility. Polarchromic technology accommodates changing conditions over the course of a day or a week, from stormy mornings to sunny bluebird afternoons. As in its sunglasses, Smith’s goggles offer exceptional distortion-free optics and reliable impact resistance.
 
True to its roots, Smith’s goggles continue to emphasize fog-free vision. Whether utilizing impeccably designed ventilation or battery-powered Turbo fans to clear moisture, Smith goggles enable you to see clearly no matter how hard you’re working. The ventilation systems are enhanced by innovative tech like the Fog-x lens treatment that's etched into the lens, so it won't wear off like other anti-fog coatings.
 
First and foremost, Smith ski and snowboard helmets are designed with safely in mind. But as might be expected, the helmet-goggle interface is also a significant focus. Helmets are designed to match curve of a goggle frame, which allows precise alignment with ventilation channels in goggle and helmet. And for those who like to rock out when they’re making turns, Smith offers the latest in audio options from Skullcandy. These days you’ll see Smith helmets on bikers, too. Its cutting-edge, award-winning Forefront mountain bike helmet uses Aerocore construction and Koroyd to create one of the lightest, most protective helmets on the market.

The North Face

When you think of movements born in San Francisco in the late ‘60s, the high-performance outerwear movement probably isn’t at the top of your list. That is, however, exactly when and where it all began. Back then, Alpinists were forced to use equipment they picked up from the local Army surplus store. There were hardly any manufacturers focused on outdoor equipment in the private sector. That was about to change in a big way. In 1966, Doug Tompkins and his wife Susie decided to open a high-end ski and camping gear storefront at 308 Columbus Avenue in San Francisco's North Beach. They called their shop The North Face, a nod to the storied face of the Eiger and one of the most difficult climbs in the Northern Hemisphere. The store quickly became a hangout for local outdoor enthusiasts, and the legend was born. In 1968, Kenneth ‘Hap’ Klopp acquired The North Face and shifted the company’s focus from retail sales to the design and manufacture of outdoor clothing and equipment. The first manufacturing facility was squeezed into the back of The North Face store in Berkeley. Just a year later, a full-blown factory was opened to produce specialized gear and outerwear. Having established itself as a leader in outdoor apparel and equipment, The North Face began to sponsor expeditions to far flung, untouched locations at every corner of the globe. This launched a proud tradition of exploration that has continued for more than 50 years and solidified the brand’s standing as a leader in the outdoor industry. By the early ’80s, The North Face had expanded its product offering to the world of extreme skiing. Jackets, pants, gloves, and even beanies from The North Face were designed to withstand the harshest weather on the most unforgiving peaks in the world—a far cry from the mostly basic offerings from other manufacturers. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, backpacks, and tents. The North Face entered the sportswear market in the ‘90s with its Tekware line. This innovative collection was designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. As the ‘90s drew to a close, the Half-Dome logo was a common sight at ultra-marathons. In response, The North Face launched its own line of trekking and trail-running shoes to complement its hiking, backpacking, and winter boots and to outfit the outdoor enthusiast from head to toe. Today, almost 50 years since its humble beginnings in San Francisco, the North Face offers an extensive line of men’s and women’s outdoor gear and clothing. Whether you’re looking for a hat, a windbreaker, a down jacket, or even an expedition shelter for a month at basecamp high in the Himalayas, The North Face can provide you with gear built to meet your needs and much more.

Shop the latest The North Face jackets, coats, clothing & gear at Backcountry.com. Check out popular lines such as the Osito, Denali, Venture, and more.

The North Face - Outdoor Apparel & Gear

The North Face, like the athletes who wear it, represents strength and endurance. The North Face is the most venerable and ubiquitous brand in outerwear and equipment. Like a protected stash of powder, here are The North Face goods: waterproof shells, plush fleece jackets, warm down coats, winter boots, tents, packs, and much more. We are a preferred The North Face seller. So if you seek The North Face gear, we have the largest selection anywhere online. Shop here first to find the outerwear and equipment you're looking for.

When you think of movements born in San Francisco in the late ‘60s, the high-performance outerwear movement probably isn’t at the top of your list. That is, however, exactly when and where it all began. Back then, Alpinists were forced to use equipment they picked up from the local Army surplus store. There were hardly any manufacturers focused on outdoor equipment in the private sector. That was about to change in a big way.
 
In 1966, Doug Tompkins and his wife Susie decided to open a high-end ski and camping gear storefront at 308 Columbus Avenue in San Francisco's North Beach. They called their shop The North Face, a nod to the storied face of the Eiger and one of the most difficult climbs in the Northern Hemisphere. The store quickly became a hangout for local outdoor enthusiasts, and the legend was born.
 
In 1968, Kenneth ‘Hap’ Klopp acquired The North Face and shifted the company’s focus from retail sales to the design and manufacture of outdoor clothing and equipment. The first manufacturing facility was squeezed into the back of The North Face store in Berkeley. Just a year later, a full-blown factory was opened to produce specialized gear and outerwear.
 
Having established itself as a leader in outdoor apparel and equipment, The North Face began to sponsor expeditions to far flung, untouched locations at every corner of the globe. This launched a proud tradition of exploration that has continued for more than 50 years and solidified the brand’s standing as a leader in the outdoor industry.
 
By the early ’80s, The North Face had expanded its product offering to the world of extreme skiing. Jackets, pants, gloves, and even beanies from The North Face were designed to withstand the harshest weather on the most unforgiving peaks in the world—a far cry from the mostly basic offerings from other manufacturers. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, backpacks, and tents.
 
The North Face entered the sportswear market in the ‘90s with its Tekware line. This innovative collection was designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. As the ‘90s drew to a close, the Half-Dome logo was a common sight at ultra-marathons. In response, The North Face launched its own line of trekking and trail-running shoes to complement its hiking, backpacking, and winter boots and to outfit the outdoor enthusiast from head to toe.
 
Today, almost 50 years since its humble beginnings in San Francisco, the North Face offers an extensive line of men’s and women’s outdoor gear and clothing. Whether you’re looking for a hat, a windbreaker, a down jacket, or even an expedition shelter for a month at basecamp high in the Himalayas, The North Face can provide you with gear built to meet your needs and much more.

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