Matt Bluher's Story & The Outdoor Sports Boom
Episode 3

Show Notes

Matt Bluher is the director of brand marketing here at Backcountry. This dedicated skier and fly fisherman has been working in the outdoor industry for 15 years, and while he’s new to the Herd, he embodies our core values to the fullest.

Our host Nils Mindnich plunges into Matt’s professional career in sports marketing, including a modest beginning working in ski shops and retail stores. They discuss the good and bad effects of the COVID-19 global pandemic on the outdoor industry and community. Nils concludes the conversation with a riveting “Would you rather?” question—we think you should take the bait and give it a listen!

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Chaptes With Times:

0:00 - Intro
1:23 - Outdoors As An Outlet
4:58 - Upbringing
6:21 - Working In Retail
11:02 - Going International
12:55 - Black Diamond & Utah
14:11 - Work-Life Balance
17:36 - Climbing & Black Diamond Continued
19:52 - Boundaries & Colleagues
21:37 - Prioritizing
25:08 - 2020 Industry Impacts
40:14 - Community
44:39 - Would You Rather
46:24 - Outro

The Backcountry Podcast (Backcountry.com) is a collection of conversations with influential members of the outdoor community, including our athletes and ambassadors. We dive deep into widespread topics from guests’ perspectives, ranging from film projects to personal pursuits and outdoor industry news. The Backcountry Podcast is hosted by Backcountry athlete, professional snowboarder, University of Utah Mechanical Engineering graduate, and all-around mountain guy, Nils Mindnich.

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