Seager Co.

Frequently Asked Questions

• What is Seager Co.'s design philosophy and origin story?

  Seager Co. was founded in 2015 by Elliott Shaw, Case Anderson, and Mattson Smith as a small‑batch label rooted in SoCal surf culture and Old West ruggedness. The brand focuses on timeless, non‑trendy pieces—built for action sports, travel, and everyday wear—with an emphasis on craftsmanship and functional, lived‑in style.
• What materials and construction methods make Seager gear durable?

  Seager emphasizes high‑quality fabrics, reinforced construction, and small‑batch workmanship under the "Seager Strong" ethos to prioritize longevity over fast trends. Their pieces commonly feature robust stitching and purposeful fabric choices, and the brand highlights environmentally conscious practices where possible to extend garment life.
• Which Seager pieces are best suited for surfing, travel, and rugged outdoor use?

  For water and surf days choose trunks and board shorts designed to handle repeated use and quick drying; for travel and everyday utility, their jeans, jackets, and everyday gear balance durability with packability. Flannels and thermals work well as mid‑layers for cool weather, while cowboy hats and heavier jackets nod to the Western influences meant for rugged outdoor activity.
• How does Seager's small‑batch production affect quality and availability?

  Small‑batch production allows tighter quality control and more hands‑on craftsmanship, which contributes to longer‑lasting garments and a distinctive "wears in, not out" character. The tradeoff can be limited runs and sporadic restocks, so popular items may be harder to find once sold through their initial run.
• How should I care for Seager garments to preserve their lived‑in character?

  Follow the care label on each garment, but general best practices include laundering on gentle cycles with mild detergent, avoiding harsh bleaches, and air‑drying or tumble‑drying low to retain fabric integrity. Periodic spot treatment and sensible reproofing or repairs will help pieces age gracefully and maintain the brand’s intended durability.