Founded and built by snowboarders for snowboarders, ThirtyTwo started pushing the standards of snowboard boot technology back in 1995. Today they continue as one of the most dedicated core manufacturers of snowboard boots in the industry. Their designs are progressive and driven by their team riders. ThirtyTwo isn't about making extraneous useless widgets nor do they create bloated and diluted product lines. Trust that everything stamped with the ThirtyTwo logo is 100% core and made for a specific purpose.