Prima Road Shoe - Men's

What Our Gearhead® Experts Are Saying:

"I like the Prima when I want a road shoe that’s efficient without feeling overly aggressive. The Aerolite sole feels responsive for sprints but stays comfortable on longer rides, and the Tecno-3 system makes it easy to dial in a secure fit. It’s a great everyday performance option."

When our rides balance speed, distance, and comfort, we turn to the Prima Road Shoe to keep things efficient and fatigue-free. Designed by Sidi with a clean, modern profile, it delivers a lightweight feel that stays comfortable whether we’re rolling out for a morning spin or settling into long miles on open roads.

The low-profile Aerolite sole blends carbon and nylon to transfer power efficiently while remaining forgiving enough for endurance rides. A redesigned integrated heel cup keeps our foot secure and stable, while the Tecno-3 dial system evenly distributes pressure for a snug, customizable fit. It’s a refined road shoe built for riders who want performance that lasts all day.