Ride, Protect & Share

Picture changes the rules of the outdoor game

Ride, Protect & Share, these three words represent the essence of who Picture is: a brand created by and for outdoor lovers who
want to change the rules of their sports and protect their playgrounds. From snowboard and surf to hike and mountain bike, the
technical gear stands out for its bold design & colors.

Outdoor Lifestyle Range

The Outdoor Lifestyle range is an ode to the adventurer in everyday life. Find in this collection durable, versatile apparel,
thoughtfully crafted with sustainability in mind. Perfect for all of life’s daily journeys, these pieces 

bring the spirit of exploration to every moment.

Hiking Range

Step into the wilderness with the Hike collection, a perfect blend of technical sophistication and sustainable innovation. Designed
for the down to earth trekker, this gear respects both the journey and the natural world.

Lifetime Repair Warranty

Picture's products are designed to last you as long as possible. Repairing increases the durability of the product and reduces its
impact. Since 2020, the lifetime repair warranty is part of a global approach to sobriety initiated by Picture, through the reduction of
energy needs and the modification of consumption patterns.

The Circular Program

Picture’s Circular program uses existing fabric waste within the textile industry, and does not rely on any newly produced virgin
fabrics. This process produces dramatically lower CO2 emissions than using Bio-source fabrics. So nothing is lost to landfill,
nothing extra is created, everything is transformed.

Sustainability

From recycled outerwear, organic streetwear or biosourced shells, Picture is known to have a never-ending sustainable product
innovation policy. Other processes such as upcycling, waste prevention campaigns, or phasing out PFCs are amongst other
initiatives that lead the brand’s way to circularity.