Length

Recommended Use

Activity

Features

Hood

Shirt Style

bottomline

Giordana

Bike racers and cycling enthusiasts around the world associate the name Giordana with exceptional Italian-made cycling apparel. Giorgio Andretta, the man who first brought Pinarello and several other superb Italian brands to the United States, created Giordana in 1980. All of Giordana's apparel, including its top-of-the-line Body Clone collection, comes to the States from its manufacturing facility in Bonferraro, Italy. There, designers continually test and innovate with fabrics and styles as well as elicit feedback from elite American cycling teams. The result: exceptional race wear that fits the needs of the American market yet remains unequivocally Italian in craftsmanship. 

When Giorgio Andretta began importing fine Italian cycling equipment for the North American market in 1971, he couldn't have foreseen where it would take him. He had been a successful cyclist in his home country of Italy, and the connections he made through racing were instrumental in building and maintaining his import business when he moved to America. After a few years spent dealing in the designs of others, he founded Giordana Cycling Apparel in 1979, naming it after his daughter. The fact that he named it after his baby girl has no small bit of significance, as it reflects Giorgio's steadfast devotion to his brand. <br><br>Giordana clothing was originally built by a number of respected clothing manufacturers in Italy. This was instrumental in building some innovative products that have influenced everything since, like the Gamex, the earliest example of a truly lightweight, high-visibility shell jacket. By 1986, staggering demand necessitated a change in the business model, and Giordana opened its first plant in Italy. From there, it was off to the races, so to speak, with rapid adoption of new fabric technologies and a slew of sponsored teams that were instrumental both in developing product and raising the profile of the brand. In addition to sponsoring athletes, Giordana has also provided official clothing to some of the sport's highest profile events, both in America and in Europe.<br><br>Today, Giordana's clothing is a staple in the wardrobes of many discerning cyclists. The FormaRed Carbon bib short, in particular, is a strong contender for the most popular pair of bibs amongst our employees. And the trickle down of technologies is evident in the Silverline and Fusion series as well. And when you consider the unique aesthetic, which covers both cutting edge and heritage-inspired designs, it becomes plain to see that Giordana is informed by the past, and yet remains resolutely focused on building a bright future.

Neon Concrete

Detail

Back

Material

Season

Pockets

Reflective

Manufacturer Warranty

storecredits

Neon Concrete, L

Neon Concrete, S

Neon Concrete, XS

Rear Pockets Wind Vest - Men's

The Season’s Best Gear, Apparel, & Footwear 

Women

Kids

Activities

Exclusive Brands

Shop All

New Arrivals

Hit The Trail With Fresh Bikes, Components & More

Clothing

Footwear

Accessories

On Sale

Outfit Your Kiddo For Climb, Camp, Bike & More

Gear

All Activities

Camp

Paddle

Bike

Brands

Basin + Range

Stoic Camp

Camp Colorful with Stoic

Backcountry

Stoic

Up To 60% Off The Best Gear, Apparel, & Footwear Of The Season

Featured Deals

Womens

Mens

Sale

Community

Advocacy

Partnerships

Ambassadors

See All Stories

Introduction to Ski Mountaineering

How To Buy A Bike In 2021

How A Winter Kit Made The Perfect Trip

Explore Blog

            <a class="buybox-promo__popup-link popup-link" href="#shipping-rules" data-ui="{&quot;remoteDialog&quot;: { &quot;href&quot; : &quot;/Store/content/contentDescription.jsp?id=bcs-shipping-rules&quot;}}">Free Shipping on orders over $50*            </a>        

Announcements