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About Look Cycle
First to introduce clipless pedals in 1983, LOOK upset the long-standing reign of toe clips and straps that had ruled cycling for over 30 years. By taking ski binding technology and applying it to bicycle pedals, LOOK revolutionized the efficiency and performance of the pedal stroke and garnered numerous wins in competition. Not one to ride on the success of pedals alone, LOOK entered the frame and component game with ground-breaking carbon fiber manufacturing techniques. Using both carbon-lug and carbon monocoque frame technologies, LOOK's passion for perfection continues to push development to the highest levels.