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Joplin Carbon Primeiro Complete Mountain Bike

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Light and right.

Carbon fiber, 29-inch wheels, and Virtual Pivot Point suspension is a combination that's satisfied the need of dirt worshipers for close to a half-decade. But, if you were of the fairer sex, you were stuck changing multiple parts in the hope that a bike not designed with your needs in mind would work. Juli Furtado is making sure that this issue no longer exists with the Juliana Joplin Carbon Primeiro complete mountain bike.

What was once a lone model in a sea of testosterone-fueled mountain bikes, Juliana is now a new division of Santa Cruz, led by non-other than Mountain Bike Hall of Fame inductee and multi-championship winning Juli Furtado. This means that each model meets her expectations -- not Joe Sixpack. If you take a look at the saddle, bars, and cranks of this Joplin Carbon Primeiro you'll see that they're sized proportionally for female riders.

This allows you to enjoy the benefits of a carbon fiber 29er out of the box. One of those carbon advantages, aside from the obvious -- weight -- is it allows the frame to offer superior line-holding stiffness. The front triangle is constructed as once piece. Rather than have components produced separately, and then bonded or wrapped, the carbon fibers are continuous around tube junctions to distribute loads and absorb impact energy better.

One thing that you can't see without cutting the frame in half is that it looks as good on the inside as it does on the outside. There's nothing there except smooth carbon, this actually prevents stress risers in failure prone areas of the frame. For that reason too, there are no riveted or bonded-on cable and hose guides--they're incorporated into the original layup.

That layup provides stiff and solid mounting points for the latest generation of VPP rear suspension. The upper and lower links flatten out the shock rate and provide a more active feel to the early part of the axle path. The suspension allows the rear wheel to move up and back as you ride over a bump, and it balances the downward force of pedaling with the pulling force of the chain through its link configuration and axle path. The resulting movement makes it easier to roll over a bump or through a dip, and the suspension doesn’t change whether you’re in the saddle or not.

The Juliana Carbon Primeiro has a carbon fiber upper link that shaves weight and enhances lateral stiffness. It's counterpart on the bottom is alloy, and it has easily-serviceable grease ports. The pivots for both links have stout 15mm locking collet axle-pins so they won't creak or loosen, and they run on intricately-sealed bearings that should last the life of the frame.

The VPP suspension of this Juliana yields 100mm of smooth travel damped by a FOX CTD rear shock with Kashima -- a lightweight, reliable shock that features an intuitive interface for simple, on-the-fly suspension tuning. It has three distinct settings; a firm 'Climbing' setting, medium 'Trail' setting, and a plush 'Descend' setting. This keeps operation straightforward and intuitive for beginners and experts alike.

Complementing the CTD rear shock is a 120mm FOX 32 FLOAT CTD front shock with Kashima. Like the 142 x 12mm rear axle, the fork sports a 15mm thru axle for stiffness. A hand-laced and tensioned wheelset composed of DT 350 hubs, 14/15 butted spokes, and WTB i19 rims spin around those axles. For tires, fast-rolling Maxxis Crossmark 2.1 tubeless tires provide a nice mix of speed and grip.

The Drivetrain is a 3x10 Shimano XT group, including the front and rear derailleur, shifters, cranks, and cassette. Stopping the Carbon Primeiro are a set of 160mm rotor Shimano XT brakes. Finishing off the build are Juliana Compact handlebars, Easton EA70 stem, and Thomson seatpost with a Juliana Primeiro saddle perched atop of it.

The Juliana Joplin Carbon Primeiro Complete Mountain Bike comes in Sky Blue and sizes Small, Medium, and Large.

Frame Material
carbon fiber
Rear Shock
FOX FLOAT CTD Trail Adjust Kashima
Rear Travel
100 mm
FOX 32 FLOAT 29 FIT CTD with Trail Adjust Kashima
Front Travel
120 mm
Cane Creek 40 Mixed Tapered
Shimano XT M780
Front Derailleur
Shimano XT M781
Rear Derailleur
Shimano XT M786 Shadow+
24/32/42 t Shimano Deore XT
Bottom Bracket
11-36 t Shimano XT M771 10-speed
Shimano HG-75
160 mm Shimano Ice Tech
Juliana Compact
Juliana Mountain Lock-on
Easton EA70
Juliana Pirmiero
Thomson Elite
Seat Collar
Juliana quick-release
DT Swiss 350
Maxxis CrossMark Tubeless
Tire Size
29 x 2.2 in
not included
Recommended Use
cross country
Manufacturer Warranty
5 years on frame