prAna

prAna's roots can be traced to the most humble and authentic of origins. In 1992 Beaver Theodosakis and his wife Pam set out to create a clothing brand centered around the lifestyle they loved. They were enchanted by the simplicity and soulfulness they had found in rock climbing and yoga, so they call the company prAna—a direct reference to the Sanskrit word for breath, life, and vitality of the spirit. The first pieces were designed and stitched in their garage in Carlsbad, California. Their designs focused on functionality and freedom of movement, creating pants, shorts, and tops that were ideal for climbing and yoga. They recycled old newspapers to create hand-made paper tags and shipped the clothing in surplus fruit boxes they collected from grocery stores. Early on, they partnered with leading athletes like rock climber Chris Sharma and master yogi Shiva Rea to collaborate on the design of clothing and forward prAna's message of health and sustainability. To honor the meaning imbued in the name prAna, Beaver and Pam made sustainability one of the brand's core values from the beginning—always seeking to give back more than take. Despite the challenges inherent in rapid growth, prAna has continuously worked towards maintaining and adopting sustainable practices. In 2000, after attending an organic exchange conference that brought companies together with organic farmers and suppliers, they immediately switched 19 of their products to organic cotton, and today over 70 styles are made with organic cotton. In 2005, prAna launched their Natural Power Initiative and became an ambassador for wind power. They also took steps to reduce emissions in their own offices and at their retailer's stores—shedding 72,000 metric tons of greenhouse gasses, the equivalent of removing 13,000 cars from the road. Most recently, following the model of Fair Trade Certified foods, prAna has made an extensive investment to be among the first companies to bring Fair Trade Certified clothing to market. Today, prAna creates clothing not only for rock climbers and yoga practitioners, but for anyone living a lifestyle that values health, wellness, and sustainability. In addition to providing the best yoga and climbing apparel available, prAna's line now includes jackets, button-down shirts, and denim pants that are as functional in a casual office environment as they are at the crag. They also continue to source sustainable fabrics like hemp, organic cotton, and recycled polyester with an eye turned towards ethical production. And whether you're trying on a pair of yoga pants or a summer dress, the principles of simple functionality and freedom of movement still apply. Centered by a connection to their humble roots with a vibrant vision of the future, it's clear that prAna truly is a brand "born from the experience."

prAna specializes in comfortable performance clothing designed to move with you no matter how extreme those moves may be. Climbers and yoga practitioners alike love prAna's products; you'll find it just as suited to everyday wear as well.

prAna Clothing & Apparel

prAna's roots can be traced to the most humble and authentic of origins. In 1992 Beaver Theodosakis and his wife Pam set out to create a clothing brand centered around the lifestyle they loved. They were enchanted by the simplicity and soulfulness they had found in rock climbing and yoga, so they call the company prAna—a direct reference to the Sanskrit word for breath, life, and vitality of the spirit.
 
The first pieces were designed and stitched in their garage in Carlsbad, California. Their designs focused on functionality and freedom of movement, creating pants, shorts, and tops that were ideal for climbing and yoga. They recycled old newspapers to create hand-made paper tags and shipped the clothing in surplus fruit boxes they collected from grocery stores. Early on, they partnered with leading athletes like rock climber Chris Sharma and master yogi Shiva Rea to collaborate on the design of clothing and forward prAna's message of health and sustainability.
 
To honor the meaning imbued in the name prAna, Beaver and Pam made sustainability one of the brand's core values from the beginning—always seeking to give back more than take. Despite the challenges inherent in rapid growth, prAna has continuously worked towards maintaining and adopting sustainable practices. In 2000, after attending an organic exchange conference that brought companies together with organic farmers and suppliers, they immediately switched 19 of their products to organic cotton, and today over 70 styles are made with organic cotton. In 2005, prAna launched their Natural Power Initiative and became an ambassador for wind power. They also took steps to reduce emissions in their own offices and at their retailer's stores—shedding 72,000 metric tons of greenhouse gasses, the equivalent of removing 13,000 cars from the road. Most recently, following the model of Fair Trade Certified foods, prAna has made an extensive investment to be among the first companies to bring Fair Trade Certified clothing to market.
 
Today, prAna creates clothing not only for rock climbers and yoga practitioners, but for anyone living a lifestyle that values health, wellness, and sustainability. In addition to providing the best yoga and climbing apparel available, prAna's line now includes jackets, button-down shirts, and denim pants that are as functional in a casual office environment as they are at the crag. They also continue to source sustainable fabrics like hemp, organic cotton, and recycled polyester with an eye turned towards ethical production. And whether you're trying on a pair of yoga pants or a summer dress, the principles of simple functionality and freedom of movement still apply. Centered by a connection to their humble roots with a vibrant vision of the future, it's clear that prAna truly is a brand ""born from the experience.""

Smartwool

Why wool? Merino wool, specifically, is naturally hydrophobic, highly breathable, and antimicrobial. In other words, it truly is the "smart" wool. Merino's characteristics lend themselves perfectly to products like t-shirts, socks, and underwear, because merino fibers wick and breathe better than most engineered synthetic fibers, while also neutralizing odors and providing a softer hand against the skin. But SmartWool's products are about more than just the raw material. Great care is taken in the production of the wool it uses to ensure products of not only the highest quality, but ones that are ethically and sustainably created.  The lush, jagged mountains of New Zealand play host to the majority of the world's Merino sheep. SmartWool works closely with small, experienced growers in this region to ensure the best yarn. A Merino sheep is only shorn once per year; to put that in perspective, one sheep's wool equates to only 40 pairs of SmartWool socks or seven mid-weight base layers. For this reason, every sheep is considered precious, meaning that SmartWool lives by the ethos that good wool requires a happy sheep. That's why SmartWool pioneered the humane treatment of sheep in New Zealand and refuses to source from any growers who don't abide by its standards. It was also the first to extend long-term contracts to growers, providing a sense of security that enables them to continue extending quality care and supervision. Continuing this philosophy, you'll find that 90% of SmartWool's products are knit in America. Your favorite slippers, beanie, pants, or mittens are all ethically produced in encouraging work environments. This means that you get a product that's made with love—from start to finish.  Sure, getting to the finished product isn't easy, but SmartWool wouldn't have it any other way. The end result is, after all, a remarkable thing to behold–a natural product, with an ethical footprint, that outperforms nearly every synthetic on the market. It doesn't get much better than that.

Find a huge selection of Smartwool socks plus Smartwool tights and slippers at Backcountry.com. Nothing but top-notch comfort for a top notch athlete.

Smartwool - Socks, Gloves, Tights & Slippers

Why wool? Merino wool, specifically, is naturally hydrophobic, highly breathable, and antimicrobial. In other words, it truly is the ""smart"" wool. Merino's characteristics lend themselves perfectly to products like t-shirts, socks, and underwear, because merino fibers wick and breathe better than most engineered synthetic fibers, while also neutralizing odors and providing a softer hand against the skin.
 But SmartWool's products are about more than just the raw material. Great care is taken in the production of the wool it uses to ensure products of not only the highest quality, but ones that are ethically and sustainably created.
 The lush, jagged mountains of New Zealand play host to the majority of the world's Merino sheep. SmartWool works closely with small, experienced growers in this region to ensure the best yarn. A Merino sheep is only shorn once per year; to put that in perspective, one sheep's wool equates to only 40 pairs of SmartWool socks or seven mid-weight base layers. For this reason, every sheep is considered precious, meaning that SmartWool lives by the ethos that good wool requires a happy sheep. That's why SmartWool pioneered the humane treatment of sheep in New Zealand and refuses to source from any growers who don't abide by its standards. It was also the first to extend long-term contracts to growers, providing a sense of security that enables them to continue extending quality care and supervision. Continuing this philosophy, you'll find that 90% of SmartWool's products are knit in America. Your favorite slippers, beanie, pants, or mittens are all ethically produced in encouraging work environments. This means that you get a product that's made with love—from start to finish.
 Sure, getting to the finished product isn't easy, but SmartWool wouldn't have it any other way. The end result is, after all, a remarkable thing to behold–a natural product, with an ethical footprint, that outperforms nearly every synthetic on the market. It doesn't get much better than that.

Beyond Yoga

Jodi Guber Brufsky left behind the high-pressure life of a talent agent and PR agency owner to become a yoga instructor and life coach. However, she was finding it hard to locate stylish, flattering workout clothes that she could wear not only in her practice, but outside the studio. So in 2006, she and Michelle Wahler founded Beyond Yoga. True to its name, the company seeks to not only create comfortable, supportive, and stylish clothes, but to inspire and enable women “to live passionate, authentic lives, loving who they are inside and out.” Beyond Yoga’s collection includes leggings and tops for yoga as well as pieces ideal for life outside of class, for both work and leisure. They are specifically designed to flatter a variety of body types, shapes and sizes, from petite to curvy—in other words, real women. Beyond Yoga clothing is crafted from luxuriously soft, durable, wash-and-wear fabrics, carefully designed and tested to ensure optimal comfort and functionality. And they are all made in the USA. Beyond Yoga promotes a healthy outlook and realistic life perspective. To that end, Jodi encourages women on their own journeys of self-acceptance with powerful messaging like the Be Body Proud campaign. She is also on the Board of I Am That Girl, a nonprofit that aims to foster self-esteem and a positive body image in young girls. This goes hand-in-hand with Beyond Yoga’s goal to promote a healthy outlook and realistic life perspective. “We encourage women to embrace who they are at this moment, instead of looking to be something or someone they are not already.”

Jodi Guber Brufsky left behind the high-pressure life of a talent agent and PR agency owner to become a yoga instructor and life coach. However, she was finding it hard to locate stylish, flattering workout clothes that she could wear not only in her practice, but outside the studio. So in 2006, she and Michelle Wahler founded Beyond Yoga. True to its name, the company seeks to not only create comfortable, supportive, and stylish clothes, but to inspire and enable women “to live passionate, authentic lives, loving who they are inside and out.” 

Beyond Yoga’s collection includes leggings and tops for yoga as well as pieces ideal for life outside of class, for both work and leisure. They are specifically designed to flatter a variety of body types, shapes and sizes, from petite to curvy—in other words, real women. Beyond Yoga clothing is crafted from luxuriously soft, durable, wash-and-wear fabrics, carefully designed and tested to ensure optimal comfort and functionality. And they are all made in the USA. 

Beyond Yoga promotes a healthy outlook and realistic life perspective. To that end, Jodi encourages women on their own journeys of self-acceptance with powerful messaging like the Be Body Proud campaign. She is also on the Board of I Am That Girl, a nonprofit that aims to foster self-esteem and a positive body image in young girls. This goes hand-in-hand with Beyond Yoga’s goal to promote a healthy outlook and realistic life perspective. “We encourage women to embrace who they are at this moment, instead of looking to be something or someone they are not already.”

Free People

Shop Free People on Backcountry. Expertly curated outdoor gear and clothing for the adventurer in you, from big brands to the small and undiscovered. 

Hugger Mugger

Shop Hugger Mugger yoga mats, blankets, bolsters, and blocks on Backcountry.

Shop Hugger Mugger yoga mats, blankets, bolsters, and blocks on Competitive Cyclist.

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