prAna

prAna's roots can be traced to the most humble and authentic of origins. In 1992 Beaver Theodosakis and his wife Pam set out to create a clothing brand centered around the lifestyle they loved. They were enchanted by the simplicity and soulfulness they had found in rock climbing and yoga, so they call the company prAna—a direct reference to the Sanskrit word for breath, life, and vitality of the spirit. The first pieces were designed and stitched in their garage in Carlsbad, California. Their designs focused on functionality and freedom of movement, creating pants, shorts, and tops that were ideal for climbing and yoga. They recycled old newspapers to create hand-made paper tags and shipped the clothing in surplus fruit boxes they collected from grocery stores. Early on, they partnered with leading athletes like rock climber Chris Sharma and master yogi Shiva Rea to collaborate on the design of clothing and forward prAna's message of health and sustainability. To honor the meaning imbued in the name prAna, Beaver and Pam made sustainability one of the brand's core values from the beginning—always seeking to give back more than take. Despite the challenges inherent in rapid growth, prAna has continuously worked towards maintaining and adopting sustainable practices. In 2000, after attending an organic exchange conference that brought companies together with organic farmers and suppliers, they immediately switched 19 of their products to organic cotton, and today over 70 styles are made with organic cotton. In 2005, prAna launched their Natural Power Initiative and became an ambassador for wind power. They also took steps to reduce emissions in their own offices and at their retailer's stores—shedding 72,000 metric tons of greenhouse gasses, the equivalent of removing 13,000 cars from the road. Most recently, following the model of Fair Trade Certified foods, prAna has made an extensive investment to be among the first companies to bring Fair Trade Certified clothing to market. Today, prAna creates clothing not only for rock climbers and yoga practitioners, but for anyone living a lifestyle that values health, wellness, and sustainability. In addition to providing the best yoga and climbing apparel available, prAna's line now includes jackets, button-down shirts, and denim pants that are as functional in a casual office environment as they are at the crag. They also continue to source sustainable fabrics like hemp, organic cotton, and recycled polyester with an eye turned towards ethical production. And whether you're trying on a pair of yoga pants or a summer dress, the principles of simple functionality and freedom of movement still apply. Centered by a connection to their humble roots with a vibrant vision of the future, it's clear that prAna truly is a brand "born from the experience."

prAna specializes in comfortable performance clothing designed to move with you no matter how extreme those moves may be. Climbers and yoga practitioners alike love prAna's products; you'll find it just as suited to everyday wear as well.

prAna Clothing & Apparel

prAna's roots can be traced to the most humble and authentic of origins. In 1992 Beaver Theodosakis and his wife Pam set out to create a clothing brand centered around the lifestyle they loved. They were enchanted by the simplicity and soulfulness they had found in rock climbing and yoga, so they call the company prAna—a direct reference to the Sanskrit word for breath, life, and vitality of the spirit.
 
The first pieces were designed and stitched in their garage in Carlsbad, California. Their designs focused on functionality and freedom of movement, creating pants, shorts, and tops that were ideal for climbing and yoga. They recycled old newspapers to create hand-made paper tags and shipped the clothing in surplus fruit boxes they collected from grocery stores. Early on, they partnered with leading athletes like rock climber Chris Sharma and master yogi Shiva Rea to collaborate on the design of clothing and forward prAna's message of health and sustainability.
 
To honor the meaning imbued in the name prAna, Beaver and Pam made sustainability one of the brand's core values from the beginning—always seeking to give back more than take. Despite the challenges inherent in rapid growth, prAna has continuously worked towards maintaining and adopting sustainable practices. In 2000, after attending an organic exchange conference that brought companies together with organic farmers and suppliers, they immediately switched 19 of their products to organic cotton, and today over 70 styles are made with organic cotton. In 2005, prAna launched their Natural Power Initiative and became an ambassador for wind power. They also took steps to reduce emissions in their own offices and at their retailer's stores—shedding 72,000 metric tons of greenhouse gasses, the equivalent of removing 13,000 cars from the road. Most recently, following the model of Fair Trade Certified foods, prAna has made an extensive investment to be among the first companies to bring Fair Trade Certified clothing to market.
 
Today, prAna creates clothing not only for rock climbers and yoga practitioners, but for anyone living a lifestyle that values health, wellness, and sustainability. In addition to providing the best yoga and climbing apparel available, prAna's line now includes jackets, button-down shirts, and denim pants that are as functional in a casual office environment as they are at the crag. They also continue to source sustainable fabrics like hemp, organic cotton, and recycled polyester with an eye turned towards ethical production. And whether you're trying on a pair of yoga pants or a summer dress, the principles of simple functionality and freedom of movement still apply. Centered by a connection to their humble roots with a vibrant vision of the future, it's clear that prAna truly is a brand ""born from the experience.""

Mountain Hardwear

Mountain Hardwear's name undeniably tells a tale. "Mountain" is, well, for the mountains, while "Hardwear" is truly the most telling word of the pairing–every piece is, literally, built for hard wear. Combined, these two words map the plot of Mountain Hardwear's story; a story running parallel to our collective ambition outdoors. You see, you can't just show up to climb an ice face or ski a remote line on the mountain; you actually have to put the work into it. Likewise, since 1993, Mountain Hardwear has realized the necessity that innovation plays in living up to its own name. More importantly, though, its advancements supply the tools you need to conquer the seemingly unconquerable. As technologies have changed, Mountain Hardwear has never been one to simply adopt and adapt. Instead, it actually initiates the shift in trends through strategic partnerships that lead to the development of innovative new materials. Much of this is traceable back to 2001, when Mountain Hardwear partnered with W.L. Gore and Associates on the development of the venerable Windstopper fabric. Today, it's a household name, but back then, it required a truly pioneering spirit to roll the dice. The same was true when Mountain Hardwear went solo on the development of its highly breathable DryQ Elite jackets and pants or its Ghost Whisperer down insulation pieces, creating new standards in lightweight, protective outerwear. Since its early days in California, Mountain Hardwear's unyielding passion for perfection has extended itself to nearly every category of adventure and freedom. In the camping and expedition domains, Mountain Hardwear invented standards like Crossflow construction, the Tension Shelf, and the Tension Arch for its tents. For backpacking, it produced the first waterproof sleeping bags in 2003, followed up by Coolwave Suspension for its backpacks. For skiing and ice climbing, it was the first to produce both men's and women's jackets with welded seam technology–a feat that also helped to revolutionize the industry for ski jackets and ski pants. And in 2005, it adapted this technology to produce the first welded softshell and down jackets. Not surprisingly, Mountain Hardwear's innovative spirit translates into a host of patents. Sure, that's something to take pride in, but all of this was done simply because Mountain Hardwear believes that nothing should be impossible, and that anything worth having is worth some hard work. As Mountain Hardwear even says, "We think that the magnificence of the outdoors is magnified when it's shared."

Find Mountain Hardwear gear for sale at Backcountry.com. Shop a huge selection of Mountain Hardware tents, jackets, gloves & more.

Mountain Hardwear - Jackets, Pants, & Tents

Its name captures the brand's essence with clever simplicity-Mountain Hardwear. From Exum Ridge to Everest, hardcore mountaineers have relied on Mountain Hardwear to get them through the toughest conditions. Check out Gore-Tex shells, weatherproof soft shells, technical fleece jackets, pants, and more.

Mountain Hardwear's name undeniably tells a tale. ""Mountain"" is, well, for the mountains, while ""Hardwear"" is truly the most telling word of the pairing–every piece is, literally, built for hard wear. Combined, these two words map the plot of Mountain Hardwear's story; a story running parallel to our collective ambition outdoors. You see, you can't just show up to climb an ice face or ski a remote line on the mountain; you actually have to put the work into it. Likewise, since 1993, Mountain Hardwear has realized the necessity that innovation plays in living up to its own name. More importantly, though, its advancements supply the tools you need to conquer the seemingly unconquerable.
 
As technologies have changed, Mountain Hardwear has never been one to simply adopt and adapt. Instead, it actually initiates the shift in trends through strategic partnerships that lead to the development of innovative new materials. Much of this is traceable back to 2001, when Mountain Hardwear partnered with W.L. Gore and Associates on the development of the venerable Windstopper fabric. Today, it's a household name, but back then, it required a truly pioneering spirit to roll the dice. The same was true when Mountain Hardwear went solo on the development of its highly breathable DryQ Elite jackets and pants or its Ghost Whisperer down insulation pieces, creating new standards in lightweight, protective outerwear.
 
Since its early days in California, Mountain Hardwear's unyielding passion for perfection has extended itself to nearly every category of adventure and freedom. In the camping and expedition domains, Mountain Hardwear invented standards like Crossflow construction, the Tension Shelf, and the Tension Arch for its tents. For backpacking, it produced the first waterproof sleeping bags in 2003, followed up by Coolwave Suspension for its backpacks. For skiing and ice climbing, it was the first to produce both men's and women's jackets with welded seam technology–a feat that also helped to revolutionize the industry for ski jackets and ski pants. And in 2005, it adapted this technology to produce the first welded softshell and down jackets.
 
Not surprisingly, Mountain Hardwear's innovative spirit translates into a host of patents. Sure, that's something to take pride in, but all of this was done simply because Mountain Hardwear believes that nothing should be impossible, and that anything worth having is worth some hard work. As Mountain Hardwear even says, ""We think that the magnificence of the outdoors is magnified when it's shared.""

Helly Hansen

In 1877 Helly Juell Hansen crafted his first oilskin waterproof jacket for the harsh waters of the Norwegian fishing industry. Over 130 years later, Helly Hansen remains at the forefront of  apparel innovation, creating garments and gear to aid individuals working in the most rugged, merciless environments on the planet. From deep-sea survival suits to the latest in ski and snowboard outerwear, Helly Hansen applies the same function-focused, safety-first mindset to help you excel in extreme conditions.

Shop the latest Helly Hansen outerwear and base layers at Backcountry. Stay warm and dry with Helly Hansen gear in some of the most extreme conditions.

Helly Hansen - Ski Jackets, Pants, & More

Find the latest Helly Hansen outerwear and base layers at Backcountry.com. Stay warm, dry, and safe with Helly Hansen gear in some of the most extreme conditions.

Outdoor Research

Outdoor Research is dedicated to inspiring the journey ahead with award-winning technical apparel and accessories. Based in Seattle since 1981, it is committed to improving its customers’ experiences through innovative materials, purpose-driven features, and versatile products that are backed by its Infinite Guarantee. Outdoor Research relies on the real-world testing of its athlete ambassadors, mountain guides, and local adventurers involved in its core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and backcountry skiing and snowboarding. Outdoor Research is here for the fun, adventure, excitement, and For the Journey Ahead&trade;.

Find a wide range of Outdoor Research clothing, including jackets, pants, shirts, tents and more at Backcountry.com

Outdoor Research - Jackets, Gloves, Pants

In 1980, Ron Gregg and his climbing partner set out to ski 100 miles to the base of Alaska’s Mount Denali with all their climbing equipment, summit Denali, and ski back. About halfway up the mountain, Ron’s partner’s gaiters filled with snow, forcing snow down into his boots. He was eventually airlifted from the mountain with severe frostbite. Ron, however, refused the ride back, opting instead to descend the mountain and ski back under his own power. Somewhere along that lonely trek, Ron decided to dedicate himself to improving outdoor equipment and devote the rest of his life to his passion for the outdoors. Outdoor Research was born.
 
Ron’s first mission was to design a gaiter that could stand up to the punishment that he dished out on Denali. His X-Gaiter was snug, insulated, tough, and popular enough to launch an outdoor gear company. Outdoor Research was, and still is, based on the idea that a new piece of gear should solve a problem, and create a better outdoor experience through innovation. Early examples of this direction are the Water Bottle Parka, the first soft-side medical kits designed for outdoor adventure, and Modular Mitts—two-piece mittens with a liner and a removable Gore-Tex shell that made it easier to dry the mitten overnight. These and other innovative products, such as a Gore-Tex rain hat and the famed Brooks Ranger Overboots, earned OR a reputation for innovation and, by the end of the ‘80s, had solidified the Outdoor Research name as one of the most trusted in the outdoor industry.
 
Outdoor Research enjoyed a long period of growth through the end of the ‘90s. It stuck to its original goal of only designing products that offered something new, such as a line of bivvy shelters that revolutionized the category. Everything was going well until 2003, when Ron was killed in an avalanche. OR, and the entire outdoor industry, were rocked by the tragedy. After several months of assessment, it was decided to sell the company. Fortunately, the buyer was Dan Nordstrom, a passionate outdoor enthusiast who has managed to ably move OR forward in the same direction that Ron Gregg had established in the ‘80s—creating functional solutions for human-powered adventure.
 
Since then, every aspect and category of OR has been scrutinized and improved, with careful upgrades for the classic favorites and the introduction of new equipment and clothing. Today, in addition to gear like gaiters, bivvies, hats, gloves, storage systems and backpacks, it offers a full line of clothing. This encompasses not only technical outerwear and layers for just about every outdoor pursuit, but jackets, pants, and other clothing as well for when it’s time to kick back and relax.
 
The future looks bright for Outdoor Research. Under the direction of its new ownership and with the feedback of hundreds of dedicated ‘Lab Rat’ outdoor enthusiasts, its products continue to evolve and its goal remains the same: to improve the outdoor experience through innovative design and real-life testing.

Patagonia

Patagonia's founder Yvon Chouinard started climbing in 1953 at the age of 14. By age 18 he was manufacturing climbing gear, and by 1970 Chouinard Equipment had become the largest supplier of climbing gear in the U.S. Before long, Chouinard realized that the standard climbing gear of the time was damaging popular climbing routes, so he developed an entirely new type of climbing gear—nuts instead of pitons—and started all over again. Patagonia, originally a clothing division under the Chouinard Equipment brand name, was created in the mid-'70s and stayed true to the brand's spirit of environmental awareness. Through organizations such as the Conservation Alliance and 1% For The Planet, Patagonia has since led an environmental charge in the world of outdoor clothing. Patagonia jackets, pants, shirts, board shorts, T-shirts, and other men's and women's apparel feature goods designed and manufactured using recycled materials, organic cotton, and low-impact construction methods. Patagonia is more than an environmentally friendly clothing manufacturer, however. It has led the way in technical apparel with moisture-wicking synthetic fabrics and other industry-changing innovations. Its timeless designs and legendary durability have made Patagonia one of the most widely respected names in ski and outdoor clothing. Patagonia has also expanded its manufacturing to include everything from backpacks to belts, hats, shoes, and even beanies. Patagonia has also had a huge influence on the outdoor industry from the fashion perspective. Chouinard believed that perfection in design was achieved 'not when there is no longer anything to add, but when there is no longer anything to take away'. Minimalism has been a guiding principle in Patagonia design from the very beginning, allowing form to follow function. This wisdom is recognized and appreciated throughout the outdoor industry. In the early '80s, Patagonia made a bold move that would change the industry forever. It drenched its outerwear in vibrant colors at a time when all men's outerwear was strictly tan or forest green. Soon cobalt, teal, French red, aloe, sea foam, and iced mocha became standard colors for outerwear, and the look of the outdoors changed forever. These days, Patagonia is everywhere. Although it never strove to influence fashion, you can't go to the grocery store, the movies, or the local pub without seeing Patagonia's influence on what we wear every day. Unlike many manufacturers, however, Patagonia put its stamp on the outdoor clothing industry forever while to staying true to its roots and its promise to environmentally conscious ideals.

Shop Patagonia clothing, shoes, & outerwear at Backcountry. Find the latest gear for your next climbing, skiing, fly fishing, and running adventure.

Patagonia - Jackets, Down Coats, Shoes, & More

Patagonia's founder Yvon Choiunard started climbing in 1953 at the age of 14. By age 18 he was manufacturing climbing gear, and by 1970 Chouinard Equipment had become the largest supplier of climbing gear in the U.S. Before long, Chouinard realized that the standard climbing gear of the time was damaging popular climbing routes, so he developed an entirely new type of climbing gear—nuts instead of pitons—and started all over again.
 
Patagonia, originally a clothing division under the Chouinard Equipment brand name, was created in the mid-'70s and stayed true to the brand's spirit of environmental awareness. Through organizations such as the Conservation Alliance and 1% For The Planet, Patagonia has since led an environmental charge in the world of outdoor clothing. Patagonia jackets, pants, shirts, board shorts, T-shirts, and other men's and women's apparel feature goods designed and manufactured using recycled materials, organic cotton, and low-impact construction methods.
 
Patagonia is more than an environmentally friendly clothing manufacturer, however. It has led the way in technical apparel with moisture-wicking synthetic fabrics and other industry-changing innovations. Its timeless designs and legendary durability have made Patagonia one of the most widely respected names in ski and outdoor clothing. Patagonia has also expanded its manufacturing to include everything from backpacks to belts, hats, shoes, and even beanies.
 
Patagonia has also had a huge influence on the outdoor industry from the fashion perspective. Chouinard believed that perfection in design was achieved 'not when there is no longer anything to add, but when there is no longer anything to take away'. Minimalism has been a guiding principle in Patagonia design from the very beginning, allowing form to follow function. This wisdom is recognized and appreciated throughout the outdoor industry. In the early '80s, Patagonia made a bold move that would change the industry forever. It drenched its outerwear in vibrant colors at a time when all men's outerwear was strictly tan or forest green. Soon cobalt, teal, French red, aloe, sea foam, and iced mocha became standard colors for outerwear, and the look of the outdoors changed forever.
 
These days, Patagonia is everywhere. Although it never strove to influence fashion, you can't go to the grocery store, the movies, or the local pub without seeing Patagonia's influence on what we wear every day. Unlike many manufacturers, however, Patagonia put its stamp on the outdoor clothing industry forever while to staying true to its roots and its promise to environmentally conscious ideals.

Shop Patagonia clothing, shoes, & outerwear on Backcountry.com including gear for climbing, skiing, fly fishing, and running.

Marmot

The Marmot story began in 1971. While traveling through Alaska's Juneau Icefield, University of California Santa Cruz students Eric Reynolds and Dave Huntley were struck with the idea of starting a mountaineering social club. They dubbed their group the Marmot club, and over the next few years, they fashioned prototypes of vests, sweaters, parkas, and several sleeping bags in their dorm room. It wasn't long before the two, along with friend Tom Boyce, took the leap into business and opened a retail and rental shop in Grand Junction, Colorado under the name Marmot Mountain Works. Marmot was born. 2014 marks Marmot's 40th anniversary. The brand has come a long way since its humble beginnings in Grand Junction. Marmot is now one of the premier manufacturers of technical jackets, pants, and extreme weather suits, as well as accessories, tents, backpacks, and sleeping bags for all season, conditions, and activities. You'll see the 8000M suit on the world's highest peaks, the Precip jacket and pant on hikers everywhere, the Limelight tent stashed in the packs of backpackers and campers, and the Guide vest on skiers, snowboarders, and winter enthusiasts of all types. Once a mountaineering brand, Marmot has since expanded into interests like urban exploration, trail running, and more. It was in 1974 when Marmot got its first big break in designing its own product. Tom Boyce was contacted by filmmaker Mike Hoover who needed 108 'very puffy' jackets for a shoot for the Clint Eastwood movie The Eiger Sanction. In response, Marmot delivered the Golden Mantle down jacket--its largest order on record at that time, and one that spurred Marmot into a future of creating many of its own in-house designs and technologies. Synthetics like Hollow Core, insulations like Thermal R, and materials like PreCip can all be attributed to Marmot production innovations. Another milestone in Marmot's history occurred a few years later when Eric met Joe Tanner of W.L. Gore & Associates, who introduced him to Gore-Tex fabric. Intrigued, Eric made a few sleeping bags with the new laminate. He and Dave spent seven nights in the bags in a commercial frozen meat locker and tested the bags under fire sprinklers. They were so impressed with the results that they changed over the entire Marmot line to Gore-Tex fabrics, making it the first W.L. Gore customer in the outdoor industry. Marmot continues to partner with leading brands like Gore-Tex, Primaloft, and Polartec to create top-quality products for a wide range of conditions and uses. Today, the Marmot name is stronger than ever. It has grown a lot and evolved, particularly in the direction of more and more ecological sustainability in both its materials and its processes. But one thing has never changed—Marmot's commitment to designing and manufacturing the highest quality performance outdoor clothing and equipment.

Marmot is known for its top-quality jackets, tents, packs, bags, gloves, base layers, and more. Find a wide selection from Marmot at Backcountry.com.

Marmot - Outwear, Backpacks, Tents, & More

The Marmot story began in 1971. While traveling through Alaska's Juneau Icefield, University of California Santa Cruz students Eric Reynolds and Dave Huntley were struck with the idea of starting a mountaineering social club. They dubbed their group the Marmot club, and over the next few years, they fashioned prototypes of vests, sweaters, parkas, and several sleeping bags in their dorm room. It wasn't long before the two, along with friend Tom Boyce, took the leap into business and opened a retail and rental shop in Grand Junction, Colorado under the name Marmot Mountain Works. Marmot was born.
 
2014 marks Marmot's 40th anniversary. The brand has come a long way since its humble beginnings in Grand Junction. Marmot is now one of the premier manufacturers of technical jackets, pants, and extreme weather suits, as well as accessories, tents, backpacks, and sleeping bags for all season, conditions, and activities. You'll see the 8000M suit on the world's highest peaks, the Precip jacket and pant on hikers everywhere, the Limelight tent stashed in the packs of backpackers and campers, and the Guide vest on skiers, snowboarders, and winter enthusiasts of all types. Once a mountaineering brand, Marmot has since expanded into interests like urban exploration, trail running, and more.
 
It was in 1974 when Marmot got its first big break in designing its own product. Tom Boyce was contacted by filmmaker Mike Hoover who needed 108 'very puffy' jackets for a shoot for the Clint Eastwood movie The Eiger Sanction. In response, Marmot delivered the Golden Mantle down jacket--its largest order on record at that time, and one that spurred Marmot into a future of creating many of its own in-house designs and technologies. Synthetics like Hollow Core, insulations like Thermal R, and materials like PreCip can all be attributed to Marmot production innovations.
 
Another milestone in Marmot's history occurred a few years later when Eric met Joe Tanner of W.L. Gore & Associates, who introduced him to Gore-Tex fabric. Intrigued, Eric made a few sleeping bags with the new laminate. He and Dave spent seven nights in the bags in a commercial frozen meat locker and tested the bags under fire sprinklers. They were so impressed with the results that they changed over the entire Marmot line to Gore-Tex fabrics, making it the first W.L. Gore customer in the outdoor industry. Marmot continues to partner with leading brands like Gore-Tex, Primaloft, and Polartec to create top-quality products for a wide range of conditions and uses.
 
Today, the Marmot name is stronger than ever. It has grown a lot and evolved, particularly in the direction of more and more ecological sustainability in both its materials and its processes. But one thing has never changed—Marmot's commitment to designing and manufacturing the highest quality performance outdoor clothing and equipment.

The North Face

When you think of movements born in San Francisco in the late ‘60s, the high-performance outerwear movement probably isn’t at the top of your list. That is, however, exactly when and where it all began. Back then, Alpinists were forced to use equipment they picked up from the local Army surplus store. There were hardly any manufacturers focused on outdoor equipment in the private sector. That was about to change in a big way. In 1966, Doug Tompkins and his wife Susie decided to open a high-end ski and camping gear storefront at 308 Columbus Avenue in San Francisco's North Beach. They called their shop The North Face, a nod to the storied face of the Eiger and one of the most difficult climbs in the Northern Hemisphere. The store quickly became a hangout for local outdoor enthusiasts, and the legend was born. In 1968, Kenneth ‘Hap’ Klopp acquired The North Face and shifted the company’s focus from retail sales to the design and manufacture of outdoor clothing and equipment. The first manufacturing facility was squeezed into the back of The North Face store in Berkeley. Just a year later, a full-blown factory was opened to produce specialized gear and outerwear. Having established itself as a leader in outdoor apparel and equipment, The North Face began to sponsor expeditions to far flung, untouched locations at every corner of the globe. This launched a proud tradition of exploration that has continued for more than 50 years and solidified the brand’s standing as a leader in the outdoor industry. By the early ’80s, The North Face had expanded its product offering to the world of extreme skiing. Jackets, pants, gloves, and even beanies from The North Face were designed to withstand the harshest weather on the most unforgiving peaks in the world—a far cry from the mostly basic offerings from other manufacturers. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, backpacks, and tents. The North Face entered the sportswear market in the ‘90s with its Tekware line. This innovative collection was designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. As the ‘90s drew to a close, the Half-Dome logo was a common sight at ultra-marathons. In response, The North Face launched its own line of trekking and trail-running shoes to complement its hiking, backpacking, and winter boots and to outfit the outdoor enthusiast from head to toe. Today, almost 50 years since its humble beginnings in San Francisco, the North Face offers an extensive line of men’s and women’s outdoor gear and clothing. Whether you’re looking for a hat, a windbreaker, a down jacket, or even an expedition shelter for a month at basecamp high in the Himalayas, The North Face can provide you with gear built to meet your needs and much more.

Shop the latest The North Face jackets, coats, clothing & gear at Backcountry.com. Check out popular lines such as the Osito, Denali, Venture, and more.

The North Face - Outdoor Apparel & Gear

The North Face, like the athletes who wear it, represents strength and endurance. The North Face is the most venerable and ubiquitous brand in outerwear and equipment. Like a protected stash of powder, here are The North Face goods: waterproof shells, plush fleece jackets, warm down coats, winter boots, tents, packs, and much more. We are a preferred The North Face seller. So if you seek The North Face gear, we have the largest selection anywhere online. Shop here first to find the outerwear and equipment you're looking for.

When you think of movements born in San Francisco in the late ‘60s, the high-performance outerwear movement probably isn’t at the top of your list. That is, however, exactly when and where it all began. Back then, Alpinists were forced to use equipment they picked up from the local Army surplus store. There were hardly any manufacturers focused on outdoor equipment in the private sector. That was about to change in a big way.
 
In 1966, Doug Tompkins and his wife Susie decided to open a high-end ski and camping gear storefront at 308 Columbus Avenue in San Francisco's North Beach. They called their shop The North Face, a nod to the storied face of the Eiger and one of the most difficult climbs in the Northern Hemisphere. The store quickly became a hangout for local outdoor enthusiasts, and the legend was born.
 
In 1968, Kenneth ‘Hap’ Klopp acquired The North Face and shifted the company’s focus from retail sales to the design and manufacture of outdoor clothing and equipment. The first manufacturing facility was squeezed into the back of The North Face store in Berkeley. Just a year later, a full-blown factory was opened to produce specialized gear and outerwear.
 
Having established itself as a leader in outdoor apparel and equipment, The North Face began to sponsor expeditions to far flung, untouched locations at every corner of the globe. This launched a proud tradition of exploration that has continued for more than 50 years and solidified the brand’s standing as a leader in the outdoor industry.
 
By the early ’80s, The North Face had expanded its product offering to the world of extreme skiing. Jackets, pants, gloves, and even beanies from The North Face were designed to withstand the harshest weather on the most unforgiving peaks in the world—a far cry from the mostly basic offerings from other manufacturers. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, backpacks, and tents.
 
The North Face entered the sportswear market in the ‘90s with its Tekware line. This innovative collection was designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. As the ‘90s drew to a close, the Half-Dome logo was a common sight at ultra-marathons. In response, The North Face launched its own line of trekking and trail-running shoes to complement its hiking, backpacking, and winter boots and to outfit the outdoor enthusiast from head to toe.
 
Today, almost 50 years since its humble beginnings in San Francisco, the North Face offers an extensive line of men’s and women’s outdoor gear and clothing. Whether you’re looking for a hat, a windbreaker, a down jacket, or even an expedition shelter for a month at basecamp high in the Himalayas, The North Face can provide you with gear built to meet your needs and much more.

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