$1,400.00 - $1,800.00
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You can never have too many upgrades.
Featuring a redesigned rim shape that aerodynamically integrates wider tubeless tires for enhanced ride quality and performance, the Zipp 404 NSW Carbon Tubeless Road Wheel is a do-everything wheel that's adept at climbing and maintaining speed on the flats, light enough to sprint out of corners, and comes along with all the benefits of running tubeless. Benefits like superior flat protection, the ability to run lower pressures, and a smoother ride with high cornering grip and low rolling resistance will have you hooked.
It's important to stress the fact that the 404 NSW is, essentially, an upgrade to a recent—and very successful—upgrade. To be frank, our experiences on the 404 Firestrike have been so good that we're surprised Zipp has already seen fit to completely overhaul it, but that's exactly what the NSW model is: an overhaul of an already revolutionary design. As alluded to above, the rim's braking and aerodynamics have both seen improvements with no sacrifice to durability, and the NSW 404's refined carbon lay-up earns the set a claimed weight that's 32g lighter than the Firestrike equivalent and 102g lighter than the Firecrest. But believe it or not, it's not the rim that we're most excited about; it's the Cognition hub the rim is laced to.
We admit that we haven't always associated Zipp with hub innovation—a fact attributable primarily to the above mentioned aerodynamic rim sorcery—but the NSW's Cognition rear hub may be the most exciting technology in factory wheels that we've seen since Zipp first introduced its bulging sidewalls. The hub is centered on Zipp's Axial Clutch mechanism, which features two Metal Injection Molding (MIM) ratcheting rings—one mated to the freehub body and one mated to the hub body. The two rings are machined like a ratchet, so they ramp off of each other while freewheeling but engage each other during pedal input.
Compared to a standard pawl design, which actually resembles a drum brake, the Axial Clutch's MIM rings engage laterally to reduce friction while freewheeling, so coasting doesn't negate watts already spent. We're familiar with this model, as we've seen similar mechanisms on the designer hubs featured in top-end custom builds for years now, but Zipp is the first to replace the usual tensioning agent, steel springs, with magnets. This substitution further reduces friction between the ratcheting rings, making for what may be the smoothest freewheel on any mass-produced hub set. It's a design that we suspect will eventually be the norm, but—once again—Zipp is leading the charge.
Shiny new hubs aside, we now return to the subject you probably expected to be the headline for a new Zipp wheel. The brand's signature Aerodynamic Boundary Layer Control (ABLC) dimpling returns with a new designation. It's called SawTooth Technology, and it consists of ABLC dimples applied in a single pattern repeated in 12 discrete swathes (or "nodes") across the rim's surface, looking much like the strokes of a paint brush. Zipp's description of SawTooth's effect is a bit, how shall we say, erudite, with the company claiming a 34% reduction in side wind forces compared to the previous Firestrike 404 by "reducing the laminar bubble effect on the aerodynamically shielded side of the rim's profile." Translated into saddle speak, that means while rolling at 20mph and above, the rim's dimpling is designed to dispel the negative, drag-inducing force on the rim's non-wind side.
SawTooth's premise stems from 42 computational fluid dynamics studies and testing that spilled out of the wind tunnel onto—gasp!—actual roads. In actual wind. You know, the conditions that we actual cyclists face every time we throw a leg over the top tube either side of trainer season. To help understand how SawTooth works, consider an aerodynamic NACA shape in the pristine wind tunnel conditions of zero-degrees yaw. When air resistance is perfectly head-on, drag only exists in a parallel plane with an object, so a teardrop NACA cross section reduces drag to its absolute minimum by reducing the wake. Turn the yaw angle upwards of 15 or 20 degrees, though, and a true NACA shape begins to experience drag from the side opposite cross wind pressure as well. This lateral drag is Zipp's "laminar bubble," and it's the phenomenon responsible for the violent instability that leaves us wrestling with our bikes on gusty days.
Though Zipp was one of the shape's early adopters, the industry is now replete with rounded, bullet-shaped rim designs that aim to lessen destabilizing drag from cross wind forces; however, if Zipp's numbers are any indication, the SawTooth nodes take that reduction to a whole new level by better controlling cross winds as they detach from the rim's opposite face. While deep rims will always be more vulnerable to lateral forces than shallow box clinchers, the Firecrest DSW's rim shape and SawTooth Technology contribute to a ride that requires less correction in windy conditions, and the corrections themselves are more subtle and intuitive than with yesterday's NACA profiles.
The rims are finished with Zipp's ImPress graphical treatment, which involves directly printing the aesthetic embellishments onto the rim rather than applying decals. This leaves the SawTooth nodes of ABLC dimpling uninterrupted and unimpeded. Finally, it's only appropriate that we end the way every good ride does: with the brakes. The rims are equipped with an updated version of Zipp's Showstopper brake tracks. Showstopper enjoyed an impressive debut on the Firestrike 404, but it's already been improved for the NSW model. It's still imbued with the same silicon carbide particles, but the direction-specific grooves have increased in number and feature an altered depth. The original Showstopper netted some pretty impressive stopping across all conditions; while we haven't tested this new brake track, Zipp assures us that it's even better. The upshot is you can hold speed longer while approaching a corner, braking later and gaining tiny increments of time with each bend or switchback.
- Do-it-all carbon wheel with tubeless benefits
- Re-worked ABLC dimpling further reduces drag
- Rounded rim shape cross section stability in cross winds
- Second generation Showstopper brake track is even show-stoppier
- Ratcheting freehub resembles boutique model on custom wheels
- Magnetic tension reduces friction while freewheeling
- Zipp is the first and last name of aerodynamics
- Item #ZIP007B
[brake track] 26.4 mm, [external max] 27mm, [internal] 19mm
18 / 24
Max Rider Weight
[set] 1620g, [front] 738g, [rear] 882g