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  • Zipp - 404 NSW Carbon Clincher Road Wheelset - Black
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  • Zipp - 404 NSW Carbon Clincher Road Wheelset - Black

Zipp 404 NSW Carbon Clincher Road Wheelset


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    • Black, SRAM/Shimano, 11-speed

    2 Reviews



    The aerodynamic obsessives at Zipp have continually impressed us with their inability to leave winning designs well enough alone. The 404 NSW Carbon Clincher Road Wheelset is the latest fruit of their restless tinkering, and it improves on the already impressively improved 404 Firestrike model. These improvements start with a claimed weight that's 65g lighter than the Firestrike equivalent and 135g lighter than the Firecrest. The improvements continue in three other key areas: aerodynamics (of course), the freehub, and braking. We'll get to the hub shortly but, this being Zipp, we're inclined to focus first on the rim.

    We're always ready to welcome any wind-taming benefits, but we're actually a little more excited about the improved braking. The rims are equipped with an updated version of Zipp's Showstopper brake track, which enjoyed an impressive debut on the Firestrike 404 but has already been improved for the NSW model. It's still imbued with the same silicon carbide particles, but the direction-specific grooves have increased in number and changed in depth. The original Showstopper netted some pretty impressive stopping across all conditions, but Zipp assures us that the new version is even better. The upshot is you can hold speed longer while approaching a corner, braking later and gaining tiny increments of time with each bend or switchback. You can also, you know, stop reliably when obstacles like darting dogs, inattentive motorists, or run-off debris on a fast canyon descent make unexpected cameos in your ride.

    Ok, we now return to the subject you probably expected to be the headline for a new Zipp wheel. The brand's signature Aerodynamic Boundary Layer Control (ABLC) dimpling returns with a new designation. It's called SawTooth Technology, and it consists of ABLC dimples applied in a single pattern repeated in 12 discrete swathes (or "nodes") across the rim's surface, looking much like the strokes of a paint brush. Zipp's description of SawTooth's effect is a bit, how shall we say, erudite, with the company claiming a 34% reduction in side wind forces compared to the previous Firestrike 404 by "reducing the laminar bubble effect on the aerodynamically shielded side of the rim's profile." Translated into saddle speak, that means while rolling at 20mph and above, the rim's dimpling is designed to dispel the negative, drag-inducing force on the rim's non-wind side.

    SawTooth's premise stems from 42 computational fluid dynamics studies and testing that spilled out of the wind tunnel onto — gasp! — actual roads. In actual wind. You know, the conditions that we actual cyclists face every time we throw a leg over the top tube either side of trainer season. To help understand how SawTooth works, consider an aerodynamic NACA shape in the pristine wind tunnel conditions of zero-degrees yaw. When air resistance is perfectly head-on, drag only exists in a parallel plane with an object, so a teardrop NACA cross section reduces drag to its absolute minimum by reducing the wake. Turn the yaw angle upwards of 15 or 20 degrees, though, and a true NACA shape begins to experience drag from the side opposite cross wind pressure as well. This lateral drag is Zipp's "laminar bubble," and it's the phenomenon responsible for the violent instability that leaves us wrestling with our bikes on gusty days.

    Though Zipp was one of the shape's early adopters, the industry is now replete with rounded, bullet-shaped rim designs that aim to lessen destabilizing drag from cross wind forces; however, if Zipp's numbers are any indication, the SawTooth nodes take that reduction to a whole new level by better controlling cross winds as they detach from the rim's opposite face. While deep rims will always be more vulnerable to lateral forces than shallow box clinchers, the Firecrest DSW's rim shape and SawTooth Technology contribute to a ride that requires less correction in windy conditions, and the corrections themselves are more subtle and intuitive than with yesterday's NACA profiles.

    If this were any other Zipp wheel, that would be the end of the show; however, the new Cognition rear hub is every bit as innovative as the wheelset's rims. The hub is centered on Zipp's Axial Clutch mechanism, which features two Metal Injection Molding (MIM) ratcheting rings — one mated to the freehub body and one mated to the hub body. The two rings are machined like a ratchet, so they ramp off of each other while freewheeling but engage each other during pedal input.

    Compared to a standard pawl design, which actually resembles a drum brake, the Axial Clutch's MIM rings engage laterally to reduce friction while freewheeling, so coasting doesn't negate watts already spent. We're familiar with this model, as we've seen similar mechanisms on the designer hubs featured in top-end custom builds for years now, but Zipp is the first to replace the usual tensioning agent, steel springs, with magnets. This substitution further reduces friction between the ratcheting rings, making for what may be the smoothest freewheel on any mass-produced hub set. It's a design that we suspect will eventually be the norm, but — once again — Zipp is leading the charge.

    • The next generation of aerodynamic rim technology
    • Re-worked ABLC dimpling further reduces drag
    • Rounded rim shape cross section stability in cross winds
    • Second generation Showstopper brake track is even show-stoppier
    • Ratcheting freehub resembles boutique model on custom wheels
    • Magnetic tension reduces friction while freewheeling
    • Zipp is the first and last name of aerodynamics
    • Item #ZIP004M

    Tech Specs

    Rim Material
    carbon fiber
    Wheel Size
    700 c
    Tire Type
    Rim Depth
    58 mm
    Rim Width
    [internal] 17.25 mm, [brake track] 26.4 mm, [externl, max] 27.8 mm
    Brake Compatibility
    Zipp Cognition
    Spoke Count
    18 / 24
    Max Rider Weight
    250 lb
    Wheel Bag Included
    Claimed Weight
    1,555 g
    Recommended Use
    road cycling
    Manufacturer Warranty
    2 years

    Tech Specs

    • Reviews
    • Q & A

    What do you think about this product?

    Have questions about this product?

    I Found THE ONE

    • Familiarity: I've put it through the wringer

    Let's start at the beginning. Some things I asked myself when searching for a wheelset to marry my F10: Is it light? Is it aero? How does it ride in a crosswind? Can these climb? Is the brake track exceptional? What's the science behind the shape? Is this just another carbon wheelset? Are the hubs a hindrance or beneficial to the overall wheelset? Is the cost justifiable? Here's what I found:

    These are pretty dang light for a 58mm wide carbon hoop front and rear.. they weigh in at a total 1550g. For an aero wheel, they're a dream. That answers the next question too, yes they are aero. They're literally built for speed. One concern I did have when first rolling on these was, will crosswinds be an issue? The answer? NOT AT ALL.

    Because of their shape, the NSW's are built up with dimples and an Aerodynamic Boundary Layer Control or ABLC for short. They're designed to reduce side pressures caused by side winds or turns. WHICH SAVES WATTS. Why are the dimples so significant? They control vortex shedding as Zipp puts it, which sheds off of the wheel instead of absorbing and disrupting speed. This also saves on the weight, so you know these can climb just as well as they can descend.

    Now, onto this insane new brake track. What's the deal with that? When wanting a nice aero or light carbon wheelset, you've also got to consider, is the brake track going to be an after thought? Not with the NSW's. The "Showstopper" brake track is made up of silicon carbide that has unmatched stopping abilities. No matter the weather, conditions, or even the length of the descent, they've got you covered with phenomenal stopping and modulation power.

    Another feature that makes these wheels so special is their new Cognition Hubset. Let's say you start coasting downhill, do you ever notice you should be going faster or the hub is holding you back? You can actually feel the friction inside the hubs ratchet mechanism's working against you. That's become the norm.. Not with these babies. With the NSW's new hubs, they've managed to reduce drag by a substantial amount which allows you to pedal less when drafting, use less energy when riding in a headwind and even help you maintain speed when riding through a corner that doesn't require braking. I'm basically saying these magnetic hubs have better engagement.

    In conclusion, these wheels are the real deal. They are a light, fast, laterally stiffer, while also having very little flex- (even when putting out mad watts) solid wheelset.

    I know what you're thinking already. "Oh, another employee giving 5 stars." You're right. This is another 5-star review from an employee. They absolutely deserve all 5 of those stars. I honestly wish I could give more. These are the best damn wheels I've ever ridden and raced on. I've had the chance to ride almost every wheelset we carry on the site, and these are the wheels I ended up purchasing..

    I Found THE ONE

    @Gustavo D.
    Why the 404 instead of the 303? Great question. I went with the 404's for optimal aerodynamics to pair with an aerodynamic bike. 303's are a great all-around wheelset, but I prefer a deeper hoop when racing primarily criteriums.

    Thanks for reaching out!
    Karissa L.

    Best of Breed

    • Familiarity: I've used it several times

    I've owned Zipp 60 Clinchers for a while and had very good luck with them. They were my first set of carbon wheels, and while they were fast, they did make you a little unsteady in the crosswind. I expected the 404 NSW's to be a little better across the board, but I wrong...

    These wheels are amazing. I recently rode in a large 70 mile group ride and rode at my typical wattage. I found myself pulling the group more often and even dropping the group entirely as the wind increased.

    The Cognition hubs are spectacular. The bike becomes whisper quiet if you stop pedaling on descents. Very different than my Zipp 60's.

    The Showstopper brake surface has performed well so far. They are a little noisier than a traditional aluminum brake surface, but I could stop just as easily.

    I don't think there is a better set of wheels out there in my opinion. I'm looking forward to getting stronger so I can see what they can really do.

    Unanswered Question

    Do you know if the NSWs will fit the first generation Specialised Venge frame?