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  • We Norwegians

    A Contemporary Take on Wool


Norwegian Heritage, Contemporary Ideas

We Norwegians’ design philosophy is built on a foundation of Norwegian heritage, using traditional knitting patterns and the inherent technical performance of wool, yet takes inspiration from the ideas set forth by the contemporary, clean expression of Scandinavian design. We Norwegians is a contemporary take on wool.

Designed by Tove Grane

Tove Grane is the founder and designer of We Norwegians. After nearly 20 years of working in the Norwegian fashion industry, Grane took her love for wool and Norwegian knits and began planning her own label. After sourcing the best yarns and European producers, We Norwegians was launched in Voss, Norway, in 2014.

Respect for Wool & Craft

To maintain high standards of social responsibility in production and to ensure the highest quality product possible, We Norwegians sources fine merino wool from Australia and New Zealand, which is spun to yarn in Italian mills, knitted in Denmark, and stitched into garments in Poland. The collection of top-quality scarfs is produced by a family firm in Tuscany, Italy, that preserves the art of weaving textiles on handlooms.