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The Backstory: United By Blue

Responsible Durable Goods

Full video 1:48


Uniting Environment with Business

One Pound for Every Product

United By Blue believes that for-profit businesses have just as much stake in in the future of the environment as every citizen and consumer. In removing a pound of trash for every product sold, United By Blue unites its beliefs with its business.

CleanUps and Volunteers

Since its founding in 2010, United By Blue has hosted 136 CleanUp events across 22 states, and has removed 250,000 pounds of waste from beaches and waterways. Join the #bluemovement—shop, scout, volunteer, and be aware. Visit for upcoming CleanUp events.

B-Corp Company

B-Corp is to business what Fair Trade is to coffee. Certified by the nonprofit B-Lab, United By Blue’s products are held to rigorous standards of social and environmental performance, accountability, and transparency. The goal of B-Corp businesses is to redefine success in business, and United By Blue is a shining example of this goal.

Old City, Philadelphia

While the idea of an outdoor brand from Philly might seem odd, United By Blue is out to change the perception of successful business. In 2013, using repurposed materials and local aesthetics, United By Blue created a flagship store in Old City, Philadelphia—complete with a coffeehouse and Philly’s finest organic fare. United By Blue reflects their philosophy in every aspect their business and product.