Pack For The Journey Ahead

In the 1950s, teenaged Åke Nordin was spending more time trekking in the mountains of Sweden than studying in the classroom. Unsatisfied with the equipment of the day, he took matters into his own hands by building an external wooden frame for a pack. The innovative design allowed him to carry more weight with ease, and homegrown improvements to his tent and clothing were soon to follow. In 1960 Åke officially founded Fjällräven, and began sharing his innovations with outdoor enthusiasts around the world.

A Fjällräven original, G-1000 fabric is a tightly woven cotton/poly blend that delivers hard-as-nails durability, reliable weather resistance, and a classic canvas feel. G-1000 can even be waxed to adapt the fabric to specific weather conditions and activity needs.

Fjällräven is constantly seeking out materials and production methods that reduce impact on the environment without compromising performance. It refuses to sell real fur and will only purchase down and merino that are ethically sourced. At Fjällräven, quality isn’t just how well a product works or how long it lasts, but also how responsibly it was made.

At Fjällräven, six rules guide the design of every product: functionality, long-lasting durability, timeless design, dependability, user-friendliness, and versatility. Fjällräven feels a responsibility as an outdoor company to only create products that truly improve and enhance time spent in nature.

Fjällräven means arctic fox in Swedish; the company is named in honor of this resilient and adaptable northern predator. Fjällräven supports the endangered arctic fox by promoting awareness and donating funds to the organizations working to protect them.