Santa Cruz Bicycles

It was 1993 when Santa Cruz was founded in a tiny space in Santa Cruz, California by Rob Roskopp and Rich Novak. It’s first bike, the Tazmon, was a single pivot dual suspension ride that challenged established norms and set the tone for what would be a brand on a hunt for perfection and bent on shaking things up. Over the next two decades Santa Cruz would grow to include a selection of 20 models of mountain bikes. You’ll find everything from cross country hardtails to the long travel downhill weapons of Santa Cruz’s Syndicate race team. Few brands have captivated their audience like Santa Cruz Bicycles. From painters to engineers to builders and even the owner, Santa Cruz employees share a passion for the trail as fiery as their customers’. When it re-invented the Blur LT, it announced it to the world with a press release titled "Messing with Success." After three years of riding it, Santa Cruz knew it could better the design, so it scrapped the best-selling bike, and restarted--reinventing from the ground up. The goal wasn’t just to tinker, it was to rework every last detail—the VPP link, the bearing system, the hardware, the standover clearance, even the derailleur hanger. And that's its approach to some of its most successful models, including bikes like the Nomad. And while its not afraid to reimagine, staple models like the all-mountain Heckler and Chameleon have changed little since their introduction, testament to the staying power of Santa Cruz’s designs. The brand is stubborn about more than just design work. It understands that blue sky thinking amounts to little if there isn't outstanding execution.Since the beginning its worked closely with suppliers to establish and continually improve quality control measures -- frames go through rigorous tolerance, alignment, critical dimension and weld checks throughout production, only to do it again before each process at their warehouse in Santa Cruz—quality control, powdercoat, decal and assembly. You're not going to see a Santa Cruz frame that's 5mm out of alignment out of the box. It'd never make it out the door.  What other company has the cojones to "mess with success"? Who would even recommend it? Owner Rob Roskopp (yep, the Roskopp you once knew as a professional skateboarder) admits it's a somewhat selfish interest. He wants to ride the best bike. Period. This commitment has lead to a unique vision and a unique product appreciated around the world by casual riders, dedicated riders, and professional athletes the world over.

Find a wide selection of Santa Cruz bikes, frames, components, and accessories at Backcountry.com

Santa Cruz Bicycles - Frames, Components, & Accessories

Few brands have captivated their audience like Santa Cruz Bicycles. Year after year, Santa Cruz tops polls as the most sought-after mountain bike brand in the industry. Why? The reason is simple: Santa Cruz aims to build the best bikes possible, so they can ride them. That's right, from painters to engineers to builders to the owner, they share a passion for the trail as fiery as yours or ours. At Santa Cruz, bikes are life -- not just a business, a career or a job. Santa Cruz is a company run by riders that double as perfectionists. For example, when they re-invented the Blur LT, they announced it to the world with a press release titled "Messing with Success." After three years of riding it, they knew they could make it better, so they scrapped their best-selling bike to date, and started from the ground up. They didn't just tinker, they re-thought every last detail -- the VPP link; the bearing system; the hardware; the standover clearance; even the derailleur hanger. And that's their approach to all of their models, including the new Nomad.  If Santa Cruz can imagine a better way, they aren't afraid to start fresh. Santa Cruz is stubborn about more than just their design work. They understand that blue sky thinking amounts to little if there isn't outstanding execution. In short, they deliver. They work closely with suppliers to ensure that every tube meets their specifications. They continually strive to improve quality control measures -- frames go through rigorous tolerance, alignment, critical dimension and weld checks throughout production, only to do it again before each process at their warehouse in Santa Cruz -- quality control, powdercoat, decal and assembly. you're not going to see a Santa Cruz frame that's 5mm out of alignment out of the box. It'd never make it out their door. Tolerances are kept so super tight, you're virtually guaranteed your bike will rail dirt. What other company has the cojones to "mess with success"? Who would even recommend it? Owner Rob Roskopp (yep, that Roskopp) admits it's a somewhat selfish interest. He wants to ride the best bike. Period. And his employees want the same for themselves. In the end, we all benefit.

Browse a wide selection of Santa Cruz bikes, frames, components, apparel, accessories, and more. Competitive Cyclist is your home for everything bike.

Santa Cruz Bicycles | Bikes, Frames, Apparel & More

It was 1993 when Santa Cruz was founded in a tiny space in Santa Cruz, California by Rob Roskopp and Rich Novak. It’s first bike, the Tazmon, was a single pivot dual suspension ride that challenged established norms and set the tone for what would be a brand on a hunt for perfection and bent on shaking things up. Over the next two decades Santa Cruz would grow to include a selection of 20 models of mountain bikes. You’ll find everything from cross country hardtails to the long travel downhill weapons of Santa Cruz’s Syndicate race team.
 
Few brands have captivated their audience like Santa Cruz Bicycles. From painters to engineers to builders and even the owner, Santa Cruz employees share a passion for the trail as fiery as their customers’. When it re-invented the Blur LT, it announced it to the world with a press release titled ""Messing with Success."" After three years of riding it, Santa Cruz knew it could better the design, so it scrapped the best-selling bike, and restarted--reinventing from the ground up. The goal wasn’t just to tinker, it was to rework every last detail—the VPP link, the bearing system, the hardware, the standover clearance, even the derailleur hanger. And that's its approach to some of its most successful models, including bikes like the Nomad. And while its not afraid to reimagine, staple models like the all-mountain Heckler and Chameleon have changed little since their introduction, testament to the staying power of Santa Cruz’s designs.
 
The brand is stubborn about more than just design work. It understands that blue sky thinking amounts to little if there isn't outstanding execution.Since the beginning its worked closely with suppliers to establish and continually improve quality control measures -- frames go through rigorous tolerance, alignment, critical dimension and weld checks throughout production, only to do it again before each process at their warehouse in Santa Cruz—quality control, powdercoat, decal and assembly. You're not going to see a Santa Cruz frame that's 5mm out of alignment out of the box. It'd never make it out the door.
 
What other company has the cojones to ""mess with success""? Who would even recommend it? Owner Rob Roskopp (yep, the Roskopp you once knew as a professional skateboarder) admits it's a somewhat selfish interest. He wants to ride the best bike. Period. This commitment has lead to a unique vision and a unique product appreciated around the world by casual riders, dedicated riders, and professional athletes the world over.

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Reserve 27 27.5in DT 350 Boost Wheelset

Reserve 27 27.5in Chris King Boost Wheelset

Reserve 27 29in DT 350 Boost Wheelset

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