I like this blanket, I do. It's pretty warm, and pretty too. Packs down to about the size of a 48oz Nalgene bottle, so definitely manageable for a backpacking trip or for saving space on a car-camping trip.
HOWEVER, I have concerns about durability. It seems as though this blanket could tear very easily, and definitely keep it away from the campfire and sparking embers.
I'm not going to take a blanket backpacking, that's just kind of a silly waste of space and weight, and it too likely to get thrashed out in the backcountry (I'm admittedly a little hard on my gear). And for car-camping, I'd much much much rather have a far more attractive and comfortable wool blanket. I find most quality wool blankets to be equally as warm, exponentially more durable, and the weight/volume difference is pretty negligible if you're car-camping. And if taken care of properly, they'll last a lifetime!
I was lucky of enough to test this blanket for Backcountry, and while I think it's a novel concept and fairly cool and modern looking, I would much rather spend my money on a timeless quality wool blanket.