Super sturdy design and construction, feels like it will last for years!
Great looking fabrics, color combos, and design in general
Modular camera system is customizable to your needs, with easy access side zips
Magnetic top closure is nice
The small and stretchy interior pockets for cards are a nice touch
The back side has a sleeve for sliding over the handle of your roller luggage while traveling - LOVE THIS.
It has a hard bottom and will stand up on its own (i.e. your expensive stuff won't flop on it's side)
Not large enough for a 15" Macbook. The tag claimed it would fit a 15" inch, but their website does say 13" - If I slide my 15" in there vertically I can just barely get the top to close, but it's tall an awkward. Alternately I can wedge the 15" in there sideways and make do, but it's not ideal as I need a separate sleeve to protect it.
It could use an extra medium sized interior pocket for things like misc cords, phones, pens, sunglasses, etc. and would be nice to have a zipper. Right now I am tossing those misc. things into the main compartment and it gets messy.
The backpack conversion is not comfortable and has to be loaded carefully to ensure the whole pack doesn't awkwardly pull away from your back.
The tote straps could be longer, it would be rad if they were adjustable in length on both sides, and not just the backpack-conversion side.
The buckle closure over the magnet is needed, functional, and looks nice, but is a time consuming operation.
Best as a more incognito suburban travel camera bag when traveling more by car vs walking alot, with smaller/lighter camera (such as mirrorless), and ipad or 13" or smaller laptop users.