Missy Tracywrote a review of Hydro Flask 24L Soft Cooler Tote on September 3, 2019
Familiarity: I've used it once or twice and have initial impressions
I really like how portable this line of coolers is. With a shoulder trap and tote handles, it's much easier to lug around than a hard-sided cooler. Perfect for outdoor concerts or day trips where you want to keep some beverages and food cold for several hours and not have to deal with a clunky cooler. I was surprised at how long this held ice (~8 hours in prime time summer heat) given my experience with other soft-sided coolers, although expecting 48 hours out of it seems a bit optimistic unless if you're not really opening it.