Just received the jacket today.
1. Color - I was expecting bright, as in my "Highlight Yellow" Giro Pneumo or my "Fluorescent Yellow" Sidi Drako. But this one is TRULY, REALLY loud. But I don't mind, after all, it is a winter jacket and my expected use for it is when the weather is cold, clammy, dreary, days not as bright, typical winter stuff . . . so bright is good.
2. Design - will never get a chance to know if all the hype about 7x Air Windshear panel execution really works, but it looks great, well thought out, and well constructed garment. The 3 open rear, 1 zippered rear, and 1 zippered front pockets are great. All winter jackets should have this many pockets.
3. Fit - however, this is where this jacket fails. My vantage point of comparison are 2 (1-red, 1-white) Espresso Due that I had purchased late last year and early this year from Backcountry. I am 5' 4" 140lbs 37" chest. My MD Espresso Due's fit like they were tailor-made for me. Absolutely perfect fit in all aspects (shoulders, chest, armpits, sleeves, waist, front/rear length). But this Elemento in MD is way too tight. I did some basic measurements to compare with my Espresso. Armpit-to-armpit is 18" (Elemento) and 20.5"(Espresso). Sleeve length is 2" shorter on Elemento. Shoulder width is identical. Front/rear length is identical. I thought about exchanging for a LG size to rectify the chest size and sleeve length issue, however considering it is identical in length with the Espresso, I am afraid a LG would make the front/rear length too long. I have no choice but to return it.
Too bad - I would have enjoyed blinding my riding buddies with this jacket had it fit like the Espresso Due.