I bought his pack for school because my old columbia bag (which I loved) seemed to small and was getting beat up from also being used as my climbing bag. I wanted the hippytree color scheme, but it was sold out so I went with burnt henna. I was worried it would be too pink but it is a little darker than the picture which made me happy. The blue accents really make it pop.
It is super roomy inside with lots of organizational pockets, fits my laptop, notebooks, textbook, pencils, small dictionary, etc. with room to spare.
A big thing for me was having waterbottle pockets as a lot of backpacks don't. I was worried they would be too small, but the actually fit a standard nalgene or hydroflask!
Super comfortable, maybe it's because it's new but it doesn't hurt my shoulders like my old pack does.
Can't really comment on the insulated pocket yet, seems like it'll work fine when I need to take a cold or hot lunch to school.
My only real complaint so far is that the pockets on the front are not as large as they appear, the flaps are big but they don't hold much. Not a big issue, they hold all I need but they aren't large. Also the "secret" pocket on one of the water bottle pockets can't really be used with a water bottle in there. This pack is nice because it can hold a ton of stuff but when it's empty it still looks streamlined.
Overall I really dig it, the description is spot on and its very 'beat' or kerouac esque while not having that boring rucksack look.