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About Nooka

NOOKA founder/designer Matthew Waldman has a simple goal: change the way you tell time. These are not watches, they are experiments in style and timepiece innovation. Progressive designs, cutting-edge materials, and mind-boggling displays are the hallmark of this New York-and-Tokyo-based upstart. Wearing NOOKA, your day will divide into two activities: gazing at the sculpture wrapped around your wrist, and accepting compliments from passing strangers.