“The Most Uncool Brand Name He Could Find”
Klättermusen was first dreamed up in 1982, when founder Peter Askulv and his friends were on a caving trip in Norway. Sitting around a fire, they talked about creating an outdoor brand that designed clothing and packs for the type of adventures they loved. Driven by the idea that no one should buy a product simply because of a cool brand name, Peter chose “Klättermusen,” a word taken from a children’s story that translates to “climbing mouse,” because it was the most uncool name he could think of.
A More Sustainable Way of Doing Business
At Klättermusen, creating high-performing outdoor clothing is only half the story. Adopting more sustainable practices in both material selection and production is central to the brand’s vision. Using 100% organic cotton, nylon from recycled fishing nets, and eliminating PTFE membranes from all of its products are just some of the steps Klättermusen has made towards a more sustainable future.
Innovation Inspired by Nature
Developing innovative designs and fabric constructions has always been at the core of Klättermusen. Founder Peter Askulv’s education was in plant physiology and chemistry, and he applied lessons learned from nature to his designs. For instance, observing how plants process moisture and translating it into new fabric constructions. The clothing utilizes a blend of high-performance natural materials, such as organic cotton and merino wool, along with innovations like the Cutan waterproof/breathable technology.