Giro

Over the last 25 years few helmet companies have worked as hard as Giro to blend safety, innovation, and performance in helmet design. It all started in 1985 with an avid cyclist named Jim Gentes. An industrial designer, Gentes saw potential in applying his design savvy to the clunky bike helmets of the time. Working from his tiny garage in Southern California, he hand-carved a helmet prototype and carried it around at industry tradeshows. Interest was apparent, and Giro was born.  In 1986 Giro introduced its first helmet, the ProLight. While still meeting safety requirements, the Prolight helmet was lightweight, streamlined, and modern—a first in the world of bike helmets. The ProLight was the first step in a rich tradition of innovation geared towards fit, function, and performance. In 1988 Giro launched the drag-reducing Aerohead helmet for time-trial racers and in 1990 it took helmet design to a new level with the original Air Attack helmet. By blending an aerodynamic shape with a hard external shell and inline vents designed to smooth airflow, the Air Attack improved rider comfort as well as speed. In fact, the Air Attack is such an iconic combination of engineering and modern design that an original is permanently housed in the New York Museum of Modern Art.  Through the ‘90s Giro continued to develop cutting-edge road and mountain biking helmets by working with leading athletes and designers, but by the end of the decade it was ready to expand its expertise to other arenas. In 2000 it launched into snow sports with the Nine—the industry’s first in-molded ski helmet. The advances in comfort and function embodied by the Nine helped fuel the rapid acceptance of protective headgear on the slopes. Giro’s new Soft Shell line of helmets combine Giro’s patent-pending, impact-absorbing vinyl nitrile liner with a proprietary, flexible outer shell to create a helmet suitable for both high- and low-energy impacts. But Giro is about more than just helmets. It commitment to bikers extends to a broad line of shoes, from dazzlingly lightweight road shoes to versatile MTB shoes that combine on-trail performance with go-everywhere style. When it comes to cycling apparel, Giro is blazing trails with its “New Road” line. Gone is the typical Lycra gear, and in its place Giro is offering relaxed silhouettes, natural materials, and appealing casual designs that deliver both performance on the bike and good looks off of it. Recognizing that helmet and goggle design go hand-in-hand, Giro added a line of goggles to its assortment, making waves in 2008 with a new design for interchangeable goggle lenses. Most recently, Giro introduced its EXV goggle collection, which offers a remarkably wide field of vision for a barely-there feel. Today, not only are Giro helmets worn by millions of cyclists, skiers, and snowboarders, they have been trusted by numerous Tour de France champions and X-Games Gold Medalists. Whatever the future of cycling and snow sports looks like, you can count on Giro to play an active role in shaping it.

 Giro helmets are worn by millions of cyclists, skiers, and snowboarders, and they have been trusted by numerous Tour de France champions and X-Games Gold Medalists.

Giro Helmets, Shoes, & More

When Giro introduced the Pro Light helmet in 1985, it changed the cycling world forever. In an era where leather hairnets were considered acceptable and riding helmetless was commonplace, the Pro Light's lightweight, breathable foam construction provided a previously unseen degree of safety. The effects are still being felt to this day. It might be expected that Giro is still one of the undisputed market leaders in cycling helmets, from lightweight peloton favorites to Enduro-oriented half-shells and full-face helmets. Those same technologies have also made their way into ski and snowboard helmets as well, where Giro's expertise in creating lightweight head protection is equally appreciated. Integrating eyewear into ski helmets was a natural step, and Giro's snow goggles have earned a loyal following in their own right. Giro's innovative approach to helmet design draws some of its inspiration from the intersection of sea and mountains at the brand's headquarters in Santa Cruz, California. The location made it a natural progression for Giro to develop the New Road collection of cycling clothing, which pairs race-inspired function with stylish, commuter-worthy silhouettes and proven technical materials. Additionally, Giro manufactures cycling and mountain bike shoes, gloves, and accessories that cater to the needs of professional, recreational, and lifestyle cyclists alike.

Over the last 25 years few helmet companies have worked as hard as Giro to blend safety, innovation, and performance in helmet design. It all started in 1985 with an avid cyclist named Jim Gentes. An industrial designer, Gentes saw potential in applying his design savvy to the clunky bike helmets of the time. Working from his tiny garage in Southern California, he hand-carved a helmet prototype and carried it around at industry tradeshows. Interest was apparent, and Giro was born. 

In 1986 Giro introduced its first helmet, the ProLight. While still meeting safety requirements, the Prolight helmet was lightweight, streamlined, and modern—a first in the world of bike helmets. The ProLight was the first step in a rich tradition of innovation geared towards fit, function, and performance. In 1988 Giro launched the drag-reducing Aerohead helmet for time-trial racers and in 1990 it took helmet design to a new level with the original Air Attack helmet. By blending an aerodynamic shape with a hard external shell and inline vents designed to smooth airflow, the Air Attack improved rider comfort as well as speed. In fact, the Air Attack is such an iconic combination of engineering and modern design that an original is permanently housed in the New York Museum of Modern Art. 

Through the ‘90s Giro continued to develop cutting-edge road and mountain biking helmets by working with leading athletes and designers, but by the end of the decade it was ready to expand its expertise to other arenas. In 2000 it launched into snow sports with the Nine—the industry’s first in-molded ski helmet. The advances in comfort and function embodied by the Nine helped fuel the rapid acceptance of protective headgear on the slopes. Giro’s new Soft Shell line of helmets combine Giro’s patent-pending, impact-absorbing vinyl nitrile liner with a proprietary, flexible outer shell to create a helmet suitable for both high- and low-energy impacts. 
But Giro is about more than just helmets. It commitment to bikers extends to a broad line of shoes, from dazzlingly lightweight road shoes to versatile MTB shoes that combine on-trail performance with go-everywhere style. When it comes to cycling apparel, Giro is blazing trails with its “New Road” line. Gone is the typical Lycra gear, and in its place Giro is offering relaxed silhouettes, natural materials, and appealing casual designs that deliver both performance on the bike and good looks off of it. 
Recognizing that helmet and goggle design go hand-in-hand, Giro added a line of goggles to its assortment, making waves in 2008 with a new design for interchangeable goggle lenses. Most recently, Giro introduced its EXV goggle collection, which offers a remarkably wide field of vision for a barely-there feel. 

Today, not only are Giro helmets worn by millions of cyclists, skiers, and snowboarders, they have been trusted by numerous Tour de France champions and X-Games Gold Medalists. Whatever the future of cycling and snow sports looks like, you can count on Giro to play an active role in shaping it.

Five Ten

Five Ten's ultra high performance climbing shoes offer grip on the nastiest boulders climbs or on more subdued sport routes.  No matter what your line of choice, a pair of Five Tens will give you the grip you need to hit the top.

Five Ten's ultra high performance climbing shoes offer grip on the nastiest boulders climbs or on more subdued sport routes. No matter what your line of choice, a pair of Five Tens will give you the grip you need to hit the top.

PEARL iZUMi

Pearl Izumi has come a long way since its humble beginnings more than 50 years ago in Tokyo, Japan. From the road to the trail, Pearl Izumi cycling apparel and running gear rules to roost.

Choose from a large selection of Pearl Izumi clothing and accessories at Backcountry.com. Find the latest jerseys, jackets, socks, arm warmers, and more.

Pearl Izumi  - Cycling & Running Apparel

For over five decades, Pearl Izumi has been building cycling clothing that's driven by function, plain and simple. It's no accident, rather it's a natural reflection of a brand that was born from a father making cycling clothing for his son. That loving attention to detail is evident in every piece of clothing that bears Pearl's ubiquitous logo. And when we say ubiquitous, we mean it. If you take a look around at your next group ride, odds are that you'll find more than one piece of the Japanese brand's gear, be it a jersey, their wildly popular bib shorts, or their feature-packed cycling shoes. Don't think that Pearl's widespread appeal is a sign that this is generic stuff. On the contrary, pieces from the flagship P.R.O line are built to go toe-to-toe with the finest clothing options in the industry, and to do so at a price that reflects quality, rather than a name-brand premium. The breadth of the line is downright impressive, from the commuter-ready Elite Barrier jacket, to the revolutionary X-Project shoe series, which is designed to be comfortable for hike-a-bikes while still delivering the power transfer needed to win races. That commitment to improving the cycling experience is evident in concepts like BioViz, an exclusive high-visibility concept that blends bright and reflective fabrics, high-contrast designs, and cutting-edge science intended to ensure that you're more visible to motorists, an in turn, safer on the road. This approach is backed up by a staggering amount of data collected during real-world tests, so you can be confident in knowing that BioViz is backed up by results and is proven in some of the most demanding conditions you'd likely ever face. Sure, it's a step beyond what others consider necessary, but anything less simply wouldn't be the Pearl Izumi way.

Fox Racing

What do Aaron Chase, Cam McCaul, and Kirt Voreis have in common? They all trust  Fox Racing to provide the necessary protection when they go big. From apparel and helmets to armor and gloves, Fox Racing makes all the necessities for a serious day on the trail. Every piece of Fox Racing gear is made with attention to detail, comfort, durability, and performance. 

Find some of the most trusted racing helmets, gloves, and jackets from Fox Racing. Backcountry carries a wide variety of the latest Fox Racing styles.

Fox Racing - Gloves, Helmets, Jackets

Fox Racing defines mountain bike fashion and function. Fox Racing short sleeve jerseys and long sleeve jerseys are omnipresent on the trail, because they look great and hold up to the toughest riding you can dish out. Sometimes we think Fox Racing gloves are the only brand in existence -- how often do you see other brands on a ride? And Fox Racing helmets and body armor are our best-sellers.

Since its founding, POC’s mission was clear: to develop protective gear that can save lives and reduce the severity of injuries. And with its objective determined, POC set out to revolutionize the world of protection, starting with gravity sports like alpine skiing and mountain biking. First, POC had to reimagine the steps of the traditional design process. Cross-functional teams of doctors, engineers, materials experts, and specialists are consulted well before a product comes to the prototype phase. These teams examine the shortcomings of the market's contemporary products and address which areas of the body are the most ´susceptible to injury during a crash. And given that POC's native Stockholm is at the epicenter of health, medicine, and advanced product development, the brand finds itself at a natural advantage in the design process, with the results being superior helmets, goggles, and body armor. A helmet like the Trabec embodies the fruits of this design principle. This helmet puts safety first by protecting the occipital and temple regions of the skull, which are common, serious points of trauma in a mountain bike crash. And after working with industrial engineers, POC created its own in-molding process that combines the strengths of the two most commonplace helmet technologies — hard shell and in-mold. POC helmets, like the Trabec, feature a PC shell that's mated with Aramid fibers and an EPS foam. Accordingly, the helmet is able to provide more protective coverage without sacrificing a low overall weight or ventilation. These helmets have come to represent the utmost in safety, comfort, and performance. After achieving a swift dominance of the mountain market, it was only a matter of time until POC found itself entrenched in the world of road biking helmets. At first, it entered the market with a focus on aerodynamics, something that POC perfected with alpine ski helmets. It released the uncanny Tempor helmet to rave reviews and wind tunnel data that was almost unbelievable. And more recently, it's made waves in the pro peloton with the Octal and Octal Aero helmets, as well as with the retro-forward DO Blade sunglasses. With its road line, POC placed an extraordinary amount of importance on perfecting the trifecta of weight, aerodynamics, and comfort. So, it came as no surprise when Andrew Talansky won the 2014 Criterium du Dauphine wearing POC. Today, POC is proving itself to never be one to rest on its laurels. Its design philosophy has expanded to include mountain bike and road bike clothing, producing triumphant innovations in fabric technology and design. It leaves us feeling resolute that, despite not knowing what the future holds, we’re certain that POC will be there pushing the envelope in order to keep us all safe.

POC utilizes Visco-Elastic Polymer Dough, a revolutionary compound that stiffens upon impact. Shop POC helmets, clothing, & body armor at Backcountry.com.

POC - Ski & Snowboard Apparel, Sunglasses, & More

When POC opened up shop in 2005, the goal was simple—save lives and reduce the consequences of falling. The Swedish brand was originally focused on the skiing market, where it found nearly immediate acceptance through its sponsorship of top-level racers and freeskiiers. And with the inherent similarities between skiing and cycling, not to mention the overlap in participants, it wasn't much of a leap to dive headlong into building protection for those on two wheels. The launch of the Trabec helmet series was met with immediate praise, and the combination of its distinctive appearance and impressive protection won it legions of fans. The same can be said of POC's padding, which employs a proprietary material known as VPD. This lightweight, pliable material conforms naturally to the body, but stiffens under impact, which makes it a perfect choice for building lightweight, protective body armor. The combination of VPD and low profile cuts have made POC's body armor among the most sought after in the cycling world. POC's venture into cycling became even more exciting when it launched the road line. The most noticeable piece was undoubtedly the Octal helmet, which provided ample coverage and plenty of protection, with a shape that was at once simple and modern, and unmistakably POC. But while the Octal got fans and racers talking, it might have been easy to overlook the excellent AVIP clothing lineup, and that would be a serious mistake. This high-visibility clothing was once again designed with rider safety as the primary concern, but wearing the well-cut and beautifully made pieces makes it immediately clear that safety doesn't come at the expense of comfort or quality. And with the addition of the Raceday line, which pairs race ready fits with a refreshingly clean aesthetic, it's clear that POC is dedicated to making the clothing that performs at the sport's highest levels as well. It's a story we expect to repeat itself—clothing and equipment that's driven in equal parts by a need for safety and a demand for products which riders simply love.

Since its founding, POC’s mission was clear: to develop protective gear that can save lives and reduce the severity of injuries. And with its objective determined, POC set out to revolutionize the world of protection, starting with gravity sports like alpine skiing and mountain biking.
 
First, POC had to reimagine the steps of the traditional design process. Cross-functional teams of doctors, engineers, materials experts, and specialists are consulted well before a product comes to the prototype phase. These teams examine the shortcomings of the market's contemporary products and address which areas of the body are the most ´susceptible to injury during a crash. And given that POC's native Stockholm is at the epicenter of health, medicine, and advanced product development, the brand finds itself at a natural advantage in the design process, with the results being superior helmets, goggles, and body armor.
 
A helmet like the Trabec embodies the fruits of this design principle. This helmet puts safety first by protecting the occipital and temple regions of the skull, which are common, serious points of trauma in a mountain bike crash. And after working with industrial engineers, POC created its own in-molding process that combines the strengths of the two most commonplace helmet technologies — hard shell and in-mold. POC helmets, like the Trabec, feature a PC shell that's mated with Aramid fibers and an EPS foam. Accordingly, the helmet is able to provide more protective coverage without sacrificing a low overall weight or ventilation. These helmets have come to represent the utmost in safety, comfort, and performance.
 
After achieving a swift dominance of the mountain market, it was only a matter of time until POC found itself entrenched in the world of road biking helmets. At first, it entered the market with a focus on aerodynamics, something that POC perfected with alpine ski helmets. It released the uncanny Tempor helmet to rave reviews and wind tunnel data that was almost unbelievable. And more recently, it's made waves in the pro peloton with the Octal and Octal Aero helmets, as well as with the retro-forward DO Blade sunglasses. With its road line, POC placed an extraordinary amount of importance on perfecting the trifecta of weight, aerodynamics, and comfort. So, it came as no surprise when Andrew Talansky won the 2014 Criterium du Dauphine wearing POC.
 
Today, POC is proving itself to never be one to rest on its laurels. Its design philosophy has expanded to include mountain bike and road bike clothing, producing triumphant innovations in fabric technology and design. It leaves us feeling resolute that, despite not knowing what the future holds, we’re certain that POC will be there pushing the envelope in order to keep us all safe.

Wahoo Fitness

Shop Wahoo Fitness on Backcountry. Expertly curated outdoor gear and clothing for the adventurer in you, from big brands to the small and undiscovered. 

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