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Our Greatest of All Time experiences happen outside, and we’re guessing that yours do too. They happen on mountain trails and in backcountry trout streams, on snowy peaks and beside bonfires on the beach. These #GOATworthy experiences are what we are chasing, and our goal is to help you chase them too. What GOAT are you chasing?


Trying something new can take a leap of faith. Irene Yee wasn’t sure if climbing was for her, if she would fit in … but she took that leap, and the world opened up for her. She saw things in a different way. Obstacles aren’t meant to be barriers, they’re meant to be overcome. The more she climbed, the more confident she felt, and the more she discovered qualities in herself that she loved. As she puts it, “I became somebody I always wanted to be.” Now she loves capturing those same kinds of breakthrough moments in others from behind the lens. To her, nothing is more satisfying than that.

The world around us is full of magic. For children, this is easy to see, but us adults have to look harder sometimes. For Jennifer and Taylor Killian, nothing beats seeing the eyes of their children light up while they’re outside experiencing the magic of nature. This couple’s life’s work and passion is using the outdoors to empower women through their organization AndShesDopeToo. Their personal inspiration, though, comes from experiencing nature, the small things, with their young family. Lifelong memories for their children are what Jennifer and Taylor are chasing.

Steph Davis flies off cliffs nearly every day. For her, the sense of freedom that this life gives her is more important than the thrill of any one particular jump. Focusing on the bigger picture allows her to assess risk, manage fear, and walk away from a jump when it doesn’t feel right. She used to suppress fear, but now she lets it in. She’s learned to embrace it and use it to help her decision making. Welcoming fear has given her freedom, and that is what she’s chasing. 

Math, life, and fishing have a lot in common. For Ruth Sims, they’re all about finding balance: balancing two sides of an equation, balancing the stresses of a 9-to-5 job and the passion to be standing in a river, and balancing all the factors that allow her to land a great fish. The Navajo phrase “hozho naasha” encapsulates this quest for balance. It means “walk in beauty,” and that is what Ruth is chasing.

After almost losing his life in the backcountry of the Uinta Mountains last winter, Salt Lake City’s Jeremy Jones says that he would do it all over again—not because he enjoyed breaking both his legs, getting airlifted out of a horrific avalanche situation, and being stranded on a broken-down cat for hours, but because of how he was able to witness the way his friends reacted to save his life in an impossible situation. It’s those kinds of all-time moments of friendship, the things that happen while pursuing a shared passion for the outdoors with people he loves, that Jeremy is chasing. 

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