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Built for the Wild

The Backstory: YETI Coolers
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Wildly Stronger, Keeps Ice Longer

Improve the Damn Thing

Brothers Roy and Ryan Seiders grew up in Texas hunting whitetail deer and casting after tarpon in the gulf. The cheap coolers on their truck beds and boat decks simply couldn’t keep pace with their adventures. The latches would snap off, the lids would cave in, and the ice didn’t stay icy. Fueled by frustration, they set out to improve the damn thing, leading them to found YETI Coolers in 2006.

The Teacher: Flip Pallot

When Roy and Ryan were kids, their father introduced them to a fly fishing legend named Flip Pallot. An ex-banker turned professional fishing guide, Flip is an outdoorsman in the truest sense of the word, measuring success by the amount of time he spends in the wild. Not only did Roy and Ryan learn how to fish, they learned that the gear used by a pro like Flip needed to be tough—really tough.

Tougher than a Grizzly Bear

Calling a YETI heavy-duty would be an understatement. The coolers are seamlessly roto-molded with a durable polyethylene—the same process used to build a whitewater kayak—making them virtually indestructible. Beefy hinge pins, military-grade nylon haul handles, and heavy-duty rubber latches follow suit. The YETI cooler is so tough it’s even been certified bear-resistant—there’s video to prove it.

Legendary Ice Retention

Not only is the YETI tough, it keeps things incredibly cold. The walls of a YETI cooler are extra thick, allowing for up to two inches of commercial-grade, pressure-injected polyurethane insulation. A freezer-quality gasket on the interlocking lid keeps heat out and seals cold in. Properly managed, a YETI cooler can hold ice for weeks at a time.

A Cooler for Every Adventure

The YETI family of coolers has expanded to include a model suited to every outing, whether it’s a cold drink in the backyard or a month-long river trip in the Grand Canyon. From the classic Tundra Coolers that started it all, to the stainless-steel Rambler mug that keeps a single beverage icy cold or piping hot, to the new Hopper bag that has reinvented the soft-sided cooler, there’s a YETI for every adventure.

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