The French-to-English translation of Fond de Jante is "bottom of the rim". Which is exactly where the self adhesive Velox rim strips go. It's the only type of rim strip we sell because it's the only type you should put on your wheels. Sure, many wheels these days come complete with their own branded rim strips. Often these are stringy plastic things that offend in every way. Velox on the other hand is perfect in every way. It's inexpensive, it lasts forever, and it's highly effective at shielding your tube from the backside of rim eyelets.
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It's a rim strip
A little heavier than most plastic strips, in case you are an OCD weight weenie. I've got them on 2 sets of road bike wheels and a pair of MTB wheels. only been using them for about 6 months but no flats so far.