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Atomic Big Daddy Ski
Upset comments over product description text
By Frederick Lucies
February 24, 2009
Hello all - I manage the copywriters here at backcountry.com, and I was just came across some of the angry reactions to the writer's copy on this product page.
I have four comments.
1. As a rule, yes, we do try to entertain, however we also routinely steer clear of politically based comments. In that regard, this description should never have reached the page. And I am sorry that it offended some.
2. Over the years, I've been amazed at the level of venomous and nearly hateful energy and comments that people increasingly feel easy about making under the comfortable, covert mantle of cyberspace or e-mail. We do not censor any reviews except those that contain hate speech (one on this page was close, but, as they say, "no cigar"). Neither do we hide any of our data from the community.
3. The text does not express the opinion of backcountry or Atomic, so those of you who jumped to that energetic conclusion, please cool it for your own sakes. The text was the product of one highly creative and often over-zealous writer. Take it easy, folks.
4. Transparency is one of our core principles at backcountry.com, and in the interest of transparency, I am preserving the original text created for this product, because after today, Feb 24th, 2009, you will no longer see any reference to the Bush family on this page.
Here's the original text:
Do a couple of steep ‘n deep runs on the Atomic Big Daddy Ski and you might decide to pick your prom date up in these super fat powder beasts instead of borrowing your dad’s Caddy. Atomic built these boats to be stiffer than the average powder ski so you can bomb the sketchy steeps harder than the Bush family bombs oil-producing nations. This ski only comes in one size—huge, so don’t climb into the driver’s seat unless you’re ready to step on the gas. A Dura Edge gives you the bite you need to cruise the grooms when the powder’s been driven into the ground.
Thanks,
Fred
View Details: Atomic Big Daddy Ski
Helpful Votes: 9 Yes
Tech Specs:
- Lengths:
- 190cm
- Dimensions:
- 145 / 125 / 129mm
- Turn Radius:
- 41m
- Top Sheet:
- Brushed
- Core Material:
- Beta 4 core w / fiberglass profile material
- Base:
- UHMW Electra graphite
- Tail:
- Raised
- Binding System:
- No
- Binding Included:
- No
- Recommended Binding:
- No
- Recommended Use:
- Big-mountain, all-mountain, powder skiing
- Manufacturer Warranty:
- 1 Year
Change me.
3 Comments Last Reply: January 5, 2010 By: djbradmf330998
I have allways said that skiing and smoking some nice green nugs go hand in hand. Like coffee and hashish in an Amsterdam cafe. Clearly the issue here is that not all people understand this. If they did then everyone would be well, mellow. As for the Atomic Big Daddy, yes I did demo them. They ripped. But then I was stoned. Everything rips when your stoned. This leads me to my final thought. My dad allways said, "it's a poor craftsman that blames his tools."
Helpful Votes: 0 Yes
I think it's because conservative right-wing skiers, tend to stick with old school brands like Atomic. Progressive, liberal minded skiers who are generally younger tend to buy from fresh brands like 4frnt, Armada, Lib Tech, Surface, Black Diamond and other small ski makers. So I say go ahead and bash Bush and the rest of the conservative right, just do it on a more appropriate product description that appeals to the youthful, eccentric, "over-zealous" crowd. Keep that creativity flowing, and recognize that this is just a mild jab at the aging republican skier, as well as at the naive and energetic new-school era. I may be feeding a stereotype, but it's strictly observational humor.
Helpful Votes: 0 Yes
Wow. Based on the reader responses to this inocuous (but not particularly funny) web sales pitch, I don't know how skiers get their happy, easy-going reputation. There is clearly a darker, angrier side. Too many days standing in weekend lift lines?
Helpful Votes: 0 Yes