In 1984, two brothers from Argentina set out to craft high-quality beach sandals in California. They were so damn good at it that over the years, they perfected their sandal designs to appeal to flip-floppers around the world. They didn’t stop there either—the company now offers a full line of men’s and women’s beachwear and streetwear. Reef recruited many of the world’s top surf and wake pros to ride on their team and provide inspiration for the company’s designs. The end result? Sandals you’ll want to wear every moment you’re not in the water, and clothing you could describe as somewhere between runway chic and surfer cool. Whether your favorite product is the sandal with a built-in flask, the boho ladies’ moccasins, or a flashy shirt that practically smells of the tropics, welcome to the life of the Reefer.