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Every bit of engineering and technology that went into the development of Red and Force DoubleTap shifting technology is present in the Rival version of the shifter. You'll experience the same mechanical simplicity, ergonomic comfort, and shifting quality. Blindfolded you can't tell the difference between Red and Rival shifting.

This second-generation Rival shifter is built with a carbon brake lever, saving 40g over the first-generation version. Other second-generation improvements include the addition of SRAM's Zero Loss shifting and the ability to trim the front derailleur. The brake lever is longer than the first generation, and the shift paddle is widened and extended. You also get added cable routing options so you can run both the brake and shifter cables along the front of your handlebar. One final improvement is the addition of SRAM's reach adjustment feature, so you can customize the lever to the size of your hands.

Please note, due to the closeout nature of this product, these shifters are only shifting with derailleur cables. Derailleur housing along with brake cable and housing will need to be purchased separately.

  • DoubleTap shift system uses SRAM's new ZeroLoss system to virtually eliminate cable slack from your shifts
  • Trim adjustments for both the big and little front chainrings for optimum chainline
  • Inside and outside cable routing for a clean line with any bar
  • Reach adjustment accommodates all hand sizes
  • Reviews
  • Q & A

What do you think about this product?

Have questions about this product?

Great shifters!

  • Familiarity:I've put it through the wringer

I have this set on my Orca and they perform as they should. Crisp shifts with positive engagement of the internal pawl mechanism. The system is really simplistic and not much to say. The system unlike Shimano offers the ability to set the brake and shifter in toward the bar for shorter reach hands. But to be honest I cannot comment on how difficult this is since I use what the factory setting is. I really think you can't do much better on function; just maybe weight if you're a weight weenie.

Caveat to my above can set the grip length on Shimano too. It just uses a shim of varying width to do it. The Shimano system is easy to do. I assume if you do the SRAM once it may be too. So I did not want to unfairly talk about Shimano. I like Shimano and have nothing against a tried and true company

For your Frankengruppo

    Forget paying nearly twice as much for Red shifters for minimal weight reduction. Put that doughnut down instead son. Furthermore, contemplate the cost of replacement if you waste a lever in a crash while riding to the doughnut shop.


      First one broke after I wrecked it at a local road race and needed a replacement asap. Got the part in 4 business days and works right out of the box. Love the sram rival groupo and its great for my budget. Really like with their customer service and great prices.

      Will these work with red derailleurs ?

      Will these work with red derailleurs ?

      can I replace my apex brake and gear...

      can I replace my apex brake and gear shifters with this rival shifter set ,will cables fit straight on rival set of controls

      Trying to put a cyclo/monster cross build...

      Trying to put a cyclo/monster cross build - I'm hoping to mix a sram rival or Shimano 105 with Avid BB7. Will these work?

      I would like to know what is 2012 real...

      I would like to know what is 2012 real model? There are two different options available by pictures: one has SRAM writen on lever blade, other has RIVAL writen on lever blade. Even on SRAM website there are two options!!!