No gimmicks, just performance.
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What could possibly make this a $70 shirt?...
What could possibly make this a $70 shirt? I have a Smartwool t-shirt and I absolutely love it, but I didn't pay $70 for it, $25 I think and that was well worth it.
If you paid $25 you got it on a steal. I can understand full price feeling a bit painful, but remember this is merino wool, not cotton, not even synthetics--it's simply better than everything else. I myself wear their longsleeve versions 2-3 days a week.
You can always wait to catch a 20% coupon or other sales to lower the price a bit.
A steal is right. Smartwool tees have never been 25$. 100% New Zealand Merino wool doesn't come cheap, but its the best, most natural thing next to your skin!
Smartwool is great stuff
Feels great in all conditions. Never smells. What more could you want?