I wanted to love this jacket. I own lots of Arc'teryx gear and I quickly falling for the playfulness of the Norrona brand. That being said, this jacket has a terrible fit for anyone that's not tall AND slim. I'm 5'11", 180lbs, with an athletic build. The jacket in medium was tight underneath my armpits and bunched up at the belly (because the long length eventually catches at your butt/hips when your legs move). So then I ordered it in large, and I felt like I was swimming in it (and the arm length was about 3" too long). I personally prefer athletic, fitted jackets instead of large, loosely fitted ones, so keep that in mind. The 2L Gore-Tex didn't seem very durable, but I didn't really get a chance to test it out. Lastly, the collar seemed to get in the way quite a bit (again, because my neck isn't long enough... apparently) and I didn't quite know how to keep it zipped for the best comfort; this is a huge problem with many Norrona jackets, though - they have the tallest, most awkward-looking collars.
As for the pro's - there are tons of pockets, and the jacket has the buttons and zippers on the powderskirt that seal together with Norrona pants (awesomeness). It's obviously not a brand tons of people own, so the cool factor is pretty high. Too bad the fit was terrible. I'll go back to my Arc'teryx Stingray (with accompanying layering pieces) and use my Arc'teryx Fission SV for when it's really cold.