Yes these do look dumb on your helmet, but when your riding with your buddies something funny or stupid always happens right, well put one of these on your head then you can have the footage to watch over and over and laugh your ass off! The quality of this camera is really amazing for $300, the sound is also really good too. I like to use the back plate with the holes in it for skiing the sound is deff better, just cove the holes with tape so the camera dose not get wet. Only draw back in performance is the snow dose get blown out on bright sunny days but it only really looks bad if your riding wide open bowls, there is no definition to judge the terrain and it's pretty hard to watch back on a monitor. Also if you crash hard you get the dreaded CMOS jelly vision to go along with your aches and pains. Be sure and get a class 4 or higher memory card, I usually use a 16gb PNY card I picked up from wall mart for $40 and it has worked perfect all season. Also if your going to use the helmet strap be sure you tether it to something you wont loose, way harder finding one of these in powder than a ski. I always have this with me ready to go, the footage I got last winter was worth it's weight in Gold!