I love the fit, feel, and look of this shirt. Every shirt I own is merino wool - some Smartwool and some Icebreaker. This was my first Stoic merino shirt and I've been pretty pleased with it for the price.
I've had it for a little over 3 months and worn it a few times a week. No holes yet, but the stitching at the collar (for the tag, not the actual collar stitch) has come undone a bit. Other than this, it's holding up pretty well, but I feel like it's not going to last more than a year or so.
I recently bought an Icebreaker 200 weight shortsleeve shirt and rarely wear this one anymore. Overall, for the price, I'd pay a few extra dollars for Icebreaker or Smartwool. Hope this helps. Peace and love.
P.S. I wear my merino shirts on all occasions - for casual wear, daily bicycle commute, outdoor work, dayhikes, etc.