ROBERT L.wrote a review of Saxx Blacksheep Boxer - Men's on May 1, 2014
Familiarity: I've put it through the wringer
Fit: True to size
I have always loved Black Sheep boxers, so much so that I have ordered many pair -- and when I loved 'em ordered many more pair. Unfortunately the sourcing is inconsistent or Saxx decided to use thinner (probably less expensive) fabric. I ran Backcountry out of stock with 3 pair... and when they came back into stock ordered 3 more. It's like they are a different, product -- soft, but very thin. (Can see light through them, unlike the prior order.)
As for the technology, well, it's no gimmick. It works really well to resolve discomfort from chafing (but it is not supportive if that is what you are looking for).