Chris C wrote a review of Ruffwear Lunker Dog Toy on August 8, 2012
...is there some kind of catnip equivalent for dogs? My dog (a lab mix of some kind) absolutely goes crazy for this toy. I can use it as a virtual leash - if I carry it in one hand, my dog will follow intently - even passing up treats.
Floats in the water and my dog retrieves it every time. That's more a review of the dog and not the toy, though...
Solidly made, too. My dog and another 50-lb-ish dog played tug-of-war for a good ten minutes straight at the dog park the other night, and no damage to it at all.