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prAna Features & Highlights



Just as the word “prAna” means so much more than “breath”, the idea of “sustainability”, for prAna, reaches far beyond organic fabrics, natural fibers and recycling. prAna's seva is not solely within its products. Perhaps more importantly, it lives within prAna’s tireless attempts to inspire, integrate and socialize a more caring and proactive approach to the world around us.

prAna certainly doesn't have all the answers, but it does promise to continue its search for better ways of making and doing things. It was a pledge that started prAna down this path more than 20 years ago.

The History of Hemp

prAna uses hemp fiber that comes from the Industrial hemp plant. Industrial hemp is a low-impact crop that requires much less water than cotton, has the ability to grow in various types of conditions, and needs little to no herbicides, pesticides or fertilizers.

Choose Organic Cotton

Making mindful goods means always looking for a better way to make them. prAna is on a journey to increase the amount of organic in our cotton products. Learn more about the benefits of going organic at