Been in the ski and board industry for 23 years, tried all the waxes out there, made my own, tried my neighbor's, even used paraffin mixed with creme rinse. (Dont' ask.)
Dakine has great marketing, young boarder appeal, good ad writers, etc., but their fluorocarbon wax is no big deal. Besides, it doesn't even smell like wax, it smells like cheap perfume. (Ah, marketing.)
Best way to use this stuff if you fall for the hype is to hot wax some GOOD hydrocarbon wax from Swix, Toko, Dominator or others and then overlay some fluoro wax on top. (Any brand of fluoro, for that matter.)
The fluoro is faster, slicker and wears off faster, so you'll have some fast early runs and then get to the hydrocarbon stuff that lasts much longer and is therefore more cost effective. And you'll still be fast, because you waxed and 90% of the people on the slopes didn't.
Fluoro wax is really better suited to warm temps and wet snow, so it's a waste of time and money to apply it in cold conditions, no matter what Dakine's temp ratings say.
As for the nice perfume smell they put in their waxes...what the heck does that have to do with skiing or boarding?
If you're riding or skiing hard enough, you're gonna stink at the end of the day.