Last Chance! Get It Before Labor Day Weekend—Order With Free 2-Day* by 5PM MT TODAY

GoPro

Shop GoPro by category

About GoPro
The Go Pro story starts simply enough; in 2002, Nick Woodsman was surfing in Australia and wanted to capture the experience to share with his friends. However, inaccessible prices for inadequate camera systems inhibited the possibility of getting quality footage in the water. What to do? Well, fix the problem and start a business that fills this gaping hole in the market. By 2005, his first product was born: a 35mm film camera that attached via a wrist mount.

As digital camera technology became more accessible, however, the first digital iteration of the GoPro, the Hero 3, quickly followed suit. Needless to say, the Hero was revolutionary. It had a 3-megapixel camera inside a waterproof housing rated to a depth of 30 meters. With the new digital platform to work with, GoPro technology improved at a rapid rate. The following year, the Hero 5 was born, which featured a wide-angle lens and improvements to the battery life, capture quality, and mount compatibility. And not too long after, in 2010, the GoPro platform finally went HD.

The first HD Hero could record video with a resolution of 1080p on a 5MP sensor, and just as importantly, it opened the way to a wide range of accessories and a larger memory card capacity. It was embraced almost immediately across every sport imaginable. Not to squander the attention and rabid fan loyalty, the HD Hero 2 was launched shortly thereafter. The image sensor more than doubled in capability, and the concept of sport-themed packages was born. These allowed your GoPro to be tailored exactly to what you do through variations in the mounts and accessories. Now, there were packages with mounts for the chest, bike, car, head, surfboard–you name it.

Truly, the HD Hero 2 was the boldest step in Woodsman's initial dream: to enable anyone to document their lives and share it online. But while this was the realization of a dream, the HD Hero3 that was to follow was the birth of a new one entirely. This line of cameras not only delivered an unprecedented level of recording quality, but its WiFi connectivity made sharing your videos even easier. And GoPro’s latest and greatest, the Hero 3+, delivers improved, professional-grade image quality and versatility, in a package that’s 20% smaller and lighter, and with a battery that lasts 30% longer, both of which make it easier to capture high-quality footage absolutely anywhere.

But sure, while the history of GoPro models and technology is interesting, it's understandable to mistake the emphasis on technology for the absence of soul. On the contrary, though, since its inception, Woodson knew that you are the soul of GoPro. The camera is simply a tool for you to share your story, your life. And simple enough, it was always Woodson's dream to make an incredible conduit to others at a price that's accessible to nearly anyone. In other words, by communicating your visual narrative with a worldwide audience, you can finally be a hero.