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CandyGrind is the real deal. This fresh brand got its start in 2007 when a few pow-hungry snowboarders started stretching their days on the mountain into evenings of designing hats, gloves, packs and apparel. They follow a simple formula: shred, design, make cool stuff, sleep, and repeat. As other riders and friends started asking for more, CandyGrind expanded its lineup to include summer apparel. Their products reflect a simple set of values: hangout with cool people, play whenever you can, live creatively.