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  • The Burton 13

    Not Just a Number, It's a Way of Life

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Burton Snowboards

Burton Features & Highlights


The Burton 13

Whether is was the letter B or the number 13, Jake Burton's trusty board stencil left behind some ambiguity that gave birth to a cryptic logo. That cryptic logo would help define the raw and creative spirit of snowboarding.

Craig's Facility

Craig Kelly is recognized by many as the “Godfather of Freeriding,” so it’s only appropriate that Burton’s R & D facility be named after this seminal Burton team rider. At this site on the campus of Burton headquarters in Burlington, Vermont, engineers take the ideas and feedback from pro riders, engineers, and customers and turn them into experimental boards. These prototypes can be built in hours and can then be then rigorously tested by both humans and dedicated machinery, as part of Burton’s continuing quest to push the sport forward.

Youth Outerwear

Burton outerwear for kids offers the perfect combination of cool styles kids love and the durability and performance parents require. Older kids will dig the grown-up look of Burton’s jackets, pants, and accessories, while the Minishred line and the Disney Pixar collab collection will have the younger ones amped to layer up and get out there. Snow-friendly features like expandable hood gaiters and adjustable cuffs keep the wet stuff out, while Burton’s Room-to-Grow system ensures that they can enjoy their Burton outerwear for more than one season.

About Burton

Burton started in 1977 with the Backhill, a narrow wooden board with single-strap bindings and a rope and handle attached to the nose. When you consider that today, Burton is one of the most progressive brands in snowboarding, those humble roots may be surprising. Then again, the sport was changing rapidly, and Burton was there to push the technological and aesthetic progression every step of the way.

Named after snowboard pioneer and OG Burton team rider Craig Kelly, the Craig's R&D facility has pumped out countless innovations in board design and construction. Notable achievements include the Channel binding attachment system, which gains more fans every year for its infinite adjustability. In fact, it's now the only system available on Burton snowboards, even backcountry splitboards.

Burton has also been in the outerwear game since the late '80s, making jackets, pants, and accessories. At the top of the line sits the [ak] series; inspired by the Burton pros who ride—and film—the big lines of Alaska. The Mountain collection brings together vintage style and the latest technical fabrics, while The White Collection, created in collaboration with snowboarding legend Shaun White, combines weather protection with fashion-forward style.

But while Burton is best known for snowboards and gear, they also make casual clothing that perfectly mirrors the lifestyle of Burton's home city of Burlington Vermont, where an average day can include swimming holes, mountain hikes, and beers downtown. This idyllic routine inspired Burton Durable Goods, which is comprised of technical yet street-smart backpacks and casual clothing that, like the people who wear and ride Burton, are up for just about anything.

4.9 5.0 196

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of 4.9 / 5.0 from 196 reviews.