I love merino socks too, although that's a pretty meaningless statement. It's like saying I love good food. I have merino socks from Icebreaker, Smartwool, Darn Tough, and Lorpen. I would rank them in that order. Lorpen wear out faster than any of the others. If you can get at half price, it's a good deal. Otherwise, I'd rather pay more and get the better brands.