Growing up backpacking and hiking in CO as well as participating in a few survival schools, I've become well-attuned to concepts of 'a little preparation and alot of ingenuity'. The items in this little pack are not only ingeniously well-thought out, but the instructions are practical and provide the basis for self ingenuity in emergency or catastrophic situations. I've purchased 9 - for my loved ones as well as my purse, car and daypack to take on all my travels - whether rural or urban - local or overseas. I've also added a few additional items like an emergency blanket, water purification, solar chargers, SW solar radio/light/charger, etc. The best part of this little pack, however, are the instructions. I've recommended it to many. Also, the price here appears to be the same as anywhere else.