I grab it first out of the stack of 20
- Familiarity: I've used it several times
I got this hat at a Powderwhore show and I love it. Reason number one, (I'm a chick) the fit looks good and it's reversible, so I like having the color versatility. Reason number two, it's soft and comfortable. Reason number 3 that rarely seems to happen at the same time as reason 2: it keeps its shape. I wear it backcountry skiing and it doesn't get all stretched out and baggy when I'm sweating in it or when it's snowing. The fit is long enough to pull down for warmth, and when you wear it back a little more for "fashion", it doesn't get that huge pooch that makes you look like you're trying to be a 20 year old "free rider". Also, it has the goat on it- which doesn't do a ton for me but people seem obsessed with this logo. I get a lot of looks at the trailhead in this hat. I'd like to think it's me but I'm pretty sure it's the goat.
I've got plenty of great pics in this hat, but backountry.com, your "choose a photo file" button isn't working...
Lastly, coffee wipes off of it really nicely. That's important when you have an OCD boyfriend who hates coffee stains on his girlfriends hats.