This was my first monocular/binocular purchase. Just wanted something for checking things out on hikes, bikes, etc. Also considered its little brother the Echo. For only $12 more I decided on the greater mag and have been very happy with it. As a novice, it takes a little practice to use it at anything above 20X. Now that I've gotten used to it I can't imagine only having 7X. A little bigger than the Echo but still fits in your pocket fine. The description doesn't mention it, but the lens material is the same as the Echo - Multi-coated BaK-4 prism glass, and it comes with a lanyard and nylon carrying case. This thing is a steal for $33.