A Nice Idea...
- Gender: Female
- Familiarity: I've used it once or twice and have initial impressions
I demoed this jacket and had really high hopes for it, since there aren't many female specific jackets out there. No such luck. While it's a great concept, I'd say that until it gets a redesign, this PFD winds up in that familiar action sports category of "Designed for a woman, but probably by a man." (I don't mean to say that it's a bad jacket by any means--just that the design flaws are all the things that should be its biggest selling points!)
As many of the other lady reviewers have mentioned, it is not a substitute for a sports bra. I found the boobie shelf uncomfortable, frankly-- PFDs are going to move around on your body, since you're moving, and I was constantly adjusting it anytime I was in motion.
If you're looking for something similar, but with less awkward "help" for the girls, check out the Astral Willis.