Gear Question

Is there any trick to applying this? Do...

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Is there any trick to applying this? Do you rub it on only in one direction or both? How much is good?

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The more the better, you can see where it has been applied to the skin as you rub it on. Preventative maintenance is key, i.e. put it on BEFORE your skins get wet not after. And press hard. Going against the plush doesn't work super well, but desperate times call for desperate measures...