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You love Bubba like a big brother.

Bubba has always been there for you when you needed 'im, like on those epic pow days when he held you up or when he played wingman when you hit on that cute pipe skier. The Armada Bubba Ski is like a big brother, granted a rather "wide" big brother. At least you don't have to remember to send him a card on his birthday. It's a one way relationship where the Bubba has your back on bottomless powder when you heli- and cat ski with its effortless floatation, easy pivot, and unmatched planing.

With a sweeping rocker and minimal camber underfoot, the EST Powder Rocker is designed to float like a boat in the deepest powder oceans on the planet. The Hybrid Ultralight Core is made from lightweight wood with an exceptionally high strength-to-weight ratio, giving you the performance you demand without the extra weight. The AR50 Sidewall sports a cap construction in the tip and tail with a classic sidewall underfoot, providing the perfect blend of performance, durability, and low swing weight. A winning benefit combo of speed and durability give the 50/50 Base technology its bite, and Armada’s special Laminate Matrix utilizes directional fiberglass layering to dictate torsional rigidity and flex pattern, ensuring you will be the boss of your skis at high speeds. Doing its part to keep the skis light, the 1.7 Impact Edge is also heat-treated for super strength and durability. With a 132mm waist, you should hide these in the garage so no one takes them water skiing by mistake.

  • EST Powder Rocker
  • Hybrid Ultralight Core
  • AR50 Sidewall
  • Laminate Matrix
  • 50/50 Base
  • 1.7mm Impact Edges
  • 122-132mm waist

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Here's what others have to say...

5 5

Most epic ski ever?

  • Gender: Male
  • Familiarity: I've put it through the wringer

I've tried 25+ ski's this winter (and have tried 200+ in the past 20 years) and this pair is my favorite of all time. I am 5' 9" and find the 188s to be incredible. They will obviously perform to perfection Im deep pow but the real magic here is the fact that they turn on a dime in almost all snow conditions. My love for the bubba's was etched in stone when I crossed faces from pow to ice - I was still carving when others will sliding with a number having to pick up their gear at the bottom, 1,500 meters down. They work brilliantly both in steep chutes and tight Hokkaido tree pow. Who ever designed these is truly the Yoda of ski making.

Responded on

Magic J 180 or Bubba 188? I like skiing the trees and not sure if I want a directional ski. My present ski is a 185 JJ. Love my skis, but looking for something a little wider for deep days. I'm 5' 10" and 165. After having ACL surgery a few years back and being 50 now, the most important thing at the end of the day is having a good time and not having to take Advils because my ski is are too much work.

4 5

Great ski for pow, somehow fun in bumps!

  • Familiarity: I've used it several times

The Bubba is a killer ski for what its designed for. Its almost as surfy/pivoty as the ARG, but better all around on hardpack. Its not as stiff as the ARG in the tips & tails, and gets eatin' up a little bit more in cruddy situations, but handles bumps and groomers much better. Seriously, these things are almost as fun in moguls as S7s, I dont really understand it to be honest. The sidecut is much more realistic compared to the JJ, and much more conducive for fall line skiing.

The only downfall is that the tips are too soft for resort chop and crud, similarly to the JJ. That and because the ARG simply surfs and pivots better, is the reason it doesnt get five stars. If you have never skied a reverse/reverse ski, and are not using the bubba outside of deep pow, you'd probably give it five stars.

Unanswered Question

Bubba VS ARG in deep untracked?

Posted on

Bubba VS ARG in deep untracked?

5 5

ARMADA BUBBA, changed my life...

  • Familiarity: I've put it through the wringer

My All-TIME favorite powder ski EVER! With full Powder rocker and taper with a touch of camber and sidecut under foot, these things straight-up destroy backcountry lines. The mass of the ski if focused underfoot giving them virtually ZERO swing weight making the pivot from edge to edge effortless. You can surf a turn for 300 feet on a big face or snap turns through pillow lines with a whole new level of confidence! The BUBBA is a total GAME-CHANGER...



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Posted on

The Armada bubbas absolutely kill it in the pillows. You will mash through anything.

5 5

big fatty pow skis!

  • Familiarity: I've put it through the wringer

Man, I love the Bubbas. I love skiing powder, and these bad boys do too. You might think that they only ski well in deep pow, but thats not true at all. They are just as fun in three inches of fresh or three feet. They have a very loose feeling, turning on a dime, effortlessly, due to the large amount of rocker. Its amazing to have skis on your feet that are so light yet big and powerful at the same time. The ultimate directional deep powder skis right here.

Responded on

For sled accessed skiing in the Utah, Bubba or Magic J?? You are without question the perfect person to ask! haha

Responded on

Either one to be honest with you! The bubba is more Unique, an absolute joy to ski powder on, but its more of a directional ski than the Magic J which is more twin, and freestyle oriented. You can't go wrong with the Bubba's, they are so damn fun.

5 5

Armada Bubba 2013 and 2014

  • Gender: Male
  • Familiarity: I've used it several times

Fantastic ski for all untouched off piste conditons. ( A bit skiddy on ice).
Surfs over breakable crust with ease, a little jump improves speed control on steeper terrain as with narrower skis.
Remarkably manageable on piste.
Particularly easy to turn round trees.
A bit of a hard ride on chip chop, the centre of the ski between the rocker is quite rigid.
I skied on the 2013 version for five days in Val D'isere last season.
Skied quite a lot of good powder, round trees etc, also some large areas of breakable crust, hard chopped up areas and of course some piste.
2014 in Chamonix an uncomfortable two days on chip-chop before it snowed, fine on moguls, just anything rough not much fun.
Had another week in La Grave, very good on powder and breakable off piste and getting better control on rough hard areas .
On rough hardpack it helps to 'finish the turn' before starting the next turn.
This may mean turning up the slope a bit so that entry into the next turn is done at a lower speed.
The ski needs to be spun through more degrees, not difficult after a bit of practice.
You then proceed down the slope with better control and probably more directly in the fall-line.
The guide recommended the group try starting with a stem turn in breakable instead of a little jump and this worked very well also requiring even less energy.
I did find that on slightly warmed powder the skis are quite grabby in the sense that they turn a bit too easily. Controlable but an odd sensation as the snow transitioned to soft.
So it takes several weeks to appreciate different skis, I have learnt a bit more technique that will help with any ski and have gone full circle as usual!


Posted on

Armada athlete Riley Leboe destroying BC Powder lines on his deep snow weapon, the BUBBA!